Marketing Online Strategy. What I have noticed looking at your competition Both direct competitors and important brands -Consistency with every of their.

Slides:



Advertisements
Similar presentations
Government Uses and Benefits. Social Communications Specialist Chair, Statewide Social Media
Advertisements

1 Working with Social Media in Research Settings Victoria Wade Careers Consultant.
Create the Perfect Social Media Message. A little bit about me… Kim Karagosian (not Kardashian) Senior Director of Marketing & Communications at AH From.
Social Media Presented by Melissa Korn – MS Society of Canada Rochelle ten Haaf – Ovarian Cancer Canada Tom Forgacs - LinkedIn.
Social Media: Connecting Students & Faculty With Your School.
Marketing Communications Services Hayward, WI.
Social Media Marketing. Social Media Marketing / Viral Marketing.
The Power of and Social Media Marketing to Boost your Business presented by:
+ Beginning Blogging by Six Sisters’ Stuff. + Just start! What do you want to blog about? What are you an expert in? What makes you unique? What are you.
Promoting Your Business Online Chris Wellings
 Digital marketing: Uses digital media to develop communications and exchanges with customers  Electronic media (E-marketing): Refers to the strategic.
Digital Marketing & Social Media at a Distance College Heather Shalhoub, Empire State College Library About Empire State College.
Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?
CONCRETE SOFTWARE SOLUTIONS PVT. LTD. A leading Digital Marketing Firm In India.
Social Media A BETTER WAY TO MANAGE YOUR ONLINE PROFILE!
. Outline 1.About LinkedIn 2.Personal Profile 3.Make Connections 4.Communicate 5.Groups 6.Pages 7.Events 8.Answers 9.Applications 10.Direct Ads.
COMMUNICATING TO STUDENTS Using Social Media and Digital Marketing.
Do Your Communications Job Better! AAUW Ohio Leadership Workshop 2015 Aug. 8, 2015 – Presented by Paula Maggio.
Social Media Marketing Plan By D.U.E.S. (Tony, Sara, Shannon, MaryAnn)
Constant Contact & How it Can Help Your Business Presented By.
Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing.
July 30th – August 1st, 2013 McCormick Place, Chicago, IL Integrating Social Media at Live Events David Brull July 30,
TECHNOLOGICAL ENABLERS TO ASSIST YOUR LIBRARY'S MARKETING STRATEGIES: THE POWER OF SOCIAL MEDIA PRESENTED BY MS MOSHIANE RAMAUBE MS MANDISA LAKHENI.
“MAKING THE NET WORK FOR YOU” USING SOCIAL MEDIA TO BRAND YOURSELF ROSHANDA HOSCH.
Creating an Online Professional Presence Using Social Media.
® Urban Planning DWG Wiki, Newsletters and Social Media Efforts and Plans Lynn Calder, GiStandards Copyright © 2015 Open Geospatial.
Social Media for Credit Unions? Facebook – Getting Started Adding content Promoting Advertising Summary W E L O O K A T T H I N G S D I F F E R E N T.
Utilizing Social Media & Multimedia Communications.
WEB ANALYTICS ECOMMERCE SOCIAL MEDIA SEARCH ENGINE OPTIMIZATIO PAY PER CLICK MANAGEMENT EFFECTIVE WEBSITE COPY.
Knowing Your Facebook From Your Flickr Dan O’ Neill – -
Twitter.com/DOTLebanon facebook.com/DOTLebanon‎ A presentation about social media with emphasis on facebook.
Connecting to Politics Using 21 st -Century Technology AAUW Ohio Leadership Workshop 2014 Aug. 9, 2014 – Presented by Paula Maggio.
Communication Tools to Build Relationships Beth Osmund Cedar Valley Sustainable Farm.
“ ”ing Facts Pinterest is the 3rd most popular social networking site in the world Over 4 million unique visitors daily Since May 2011, the number of.
Workshop: Measuring Marketing Performance By Better Marketing for POCC Unmana Datta Nilesh Bhojani.
Strictly Business North County Meetup Courtesy of Off the Rock Media and WeTubeU June 29, 2011.
Hawaii Clean Energy Initiative Online Presence. Social Media Best Practices Leverage Networks Generate “noise” Influence Search Expand Reach.
Hawaii Clean Energy Initiative Online Presence. Social Media Best Practices Leverage Networks Generate “noise” Influence Search Expand Reach.
HAWAII CLEAN ENERGY INITIATIVE ONLINE PRESENCE Cover goes here.
Social Media Marketing Client Project By Ashli Dean.
Digital Marketing Strategy Fantastic Oceans Goal is to improve brand awareness and generate fundraising via the digital platforms - Facebook, Twitter,
By: Wesley Tedlock Digital Marketing: Blogging!. What’s the big deal about Blogs? Have an impact on different brands It’s a way to get your thoughts across.
Strategies for Social Media Marketing. SOCIAL MEDIA & YOUR AUDIENCE Find and engage with current and potential customers online! Social is now the top.
Social media for university presses: why, how, who, where, and when? March 17th 2016 Alastair Horne Social Media and Communities Manager Cambridge University.
TELLING YOUR STORY CREATING COMPELLING CONTENT. THINK COMMUNITIES, NOT AUDIENCES WHO IS YOUR COMMUNITY? WHAT PLATFORMS ARE USED BY THAT COMMUNITY? FACEBOOK,
Tom Lump Lake County Fair Kara Moon Porter County Fair.
Digital Social Media Share – The enhanced and innovative feature of the Restaurant Application. w ww.eWineDine.com.
Strategies to Build Online Presence for Business.
We Help Local West Midland Businesses Gain More Customers By Designing & Promoting Effective Websites Birmingham Office.
A consistent social media presence is key to a good SEO strategy. Create engaging content that will encourage people to share. Encourage sharing on your.
Strategy Document. Road Map Total Population: 190 million (1.6% annual growth) Internet Users: 30 million (Penetration: 15%) Mobile Subscribers: 120.
SOCIAL MEDIA PLATFORM Best ones too use for Acumen animation studios.
Website Creation: -Content - Subscribers Marketing: -Content Creation -Call to Action Social Media: Targeted Campaigns and Followers -Facebook.
INTRODUCTION TO SOCIAL MEDIA. MARKETING TOOL Global Networking 24/7 Building a Following Giving to Others Building Quality Relationships Online Sales.
Your Name
Public Relations & Social Media. Public Relations What is.
COMPETITIVE ANALYSIS D CUSTOM TEMPLATE.
SOCIAL MEDIA MANAGEMENT
Social Media Marketing
Important Steps for a Successful SEO Campaign
How to Build Your Social Media Platform
What is Search Engine optimization
Make Your Social Media Marketing Easy, Effective & Efficient
SOCIAL MEDIA MANAGEMENT
Social Media Marketing Strategy Template
Caryn Brown BNI – Centers of Influence 8 August 2013
Social Media Management
You don’t have to struggle with your
Helpful Things To Know For Successful Digital Marketing Strategy Presented By:- Abhinav Shashtri.
Social Media Marketing Strategy Template
Presentation transcript:

Marketing Online Strategy

What I have noticed looking at your competition Both direct competitors and important brands -Consistency with every of their presence online  colors consistency  Put in place strategy to entertain and attract the customers -Creation of a brand identification (in direct competitors)/ interconnection among all their accounts (twitter/pinterest/facebook/instagram/tumblr/website) -extremely active (post almost every day)  need content -very professional website (simple to access products) -the digital Platform (especially social media) talks about every event of the brand

The route of a random internet user looking for jewelry Google: write « jewels NY » Visit some websites Find yours Decide that she likes the products you design Subscribes Follow on facebook/twitter/instagram Exposed to product by looking at her accounts/ s/ Connect from Online to purchase!!!! Very Important

Strategy: Website Build an easier website: Choose a color for the entire brand and stick to it in every presence online Propose to buy online add description of product next to image don’t introduce products by collection but rather by category (necklace, brace, ears…)

Strategy: Website -offer possibility to create own product or describe specifically what the customer wants -offering possibility for gifts service ? -inspiration and press section  replace by articles in magazine and create new section for Instagram -Post videos What will be very important is to facilitate on the website the visitor possibility to let his or to follow us  collect information (allow better targeting/ keep a record of whom is interested by the brand)

Strategy: ing + facebook ing campaign on mail chimp: launch s on a regular basis (at least once a week to inform about products, collection) + create thanking ing for subscribing MOST IMPORTANT PART IS THE ING TO SHOW CUSTOMERS OFFERS -social media: Facebook: -create call to action  contacting -collect a bank image with a lot of content that we can post online -create a bank of quotes, thoughts, inspirations related to creation, design, products -Post videos -Launch subjects that create a debate -newsletter -create quizzes to create interaction with community -look for important blog, try to contact them too -recreate an image showing that you are stylish and modern

Strategy: Twitter + Instagram -create specific hashtags to relate to your brand and when important fashion events are happening post a lot to show presence (NY fashion week/ Paris fashion week/ trunk shows/ shooting). -Post about every products/ every event/ every relation/ inform followers of what you are doing almost like if they were in the company) 1 post a day is a good base unless event (5 posts then is good) Too much post leads to unsubscribing -Post videos Pinterest: Create bank of image with Pinterest Pins collection -Create Wikipedia page about you as a designer

What we need to build the strategy Bank of images Bank of videos Bank of quotes/thoughts Create quizzes, games, pictures comparison to draw and retain followers attention Get informed about stars wearing the jewels to communicate it Establish strategy before events, spread rumors Coordinate schedule

My Job as a community manager  Develop brand awareness  Animate members and reinforce brand followers relationship  look after the technical and functional development of the platform  analyze and establish reporting about the brand exposure  stay aware of all the activities Short term objective -Synchronize schedule with yours -expose online company’s event every week -create bank of image/ quotes -create videos about the brand -create ing campaigns (biweekly  weekly) -engage community using questions (rhetorical/ comparing/ quizzes/ announcing promotions/events) +event like Valentin’s day/mother’s fest/ Christmas… Long term objective Increase followers and online activity, create engagement online

People on Google Website Give their adress Social Media Reach more people Inform about promotion/events Access to data about who visits website ? Who are our customers  narrow targeting Need content to feed social media (pictures/knowing the events in advance/videos/ Tool used: Google analytics Campaigns on facebook/ relating events on twitter/ Posting good pictures on instagram/creating bords on pinterest

People on Google Website Give their adress Social Media Reach more people Inform about promotion/events Access to data about who visits website ? Who are our customers  narrow targeting Need content to feed social media (pictures/knowing the events in advance/videos/ Tool used: Google analytics Campaigns on facebook/ relating events on twitter/ Posting good pictures on instagram/creating bords on pinterest