About Campaign development funded by NHS Hull CCG. Developed with young people & partners. Introduced November 2014. Continued through funding from CCG,

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Presentation transcript:

About Campaign development funded by NHS Hull CCG. Developed with young people & partners. Introduced November Continued through funding from CCG, PCC & local authorities to end of March 2016.

Social media & online. Communications Implementation Schools. Print & placement. Other media. Outreach. Young people-led.

Principles of Not in our community campaign: Co-design with victims and young people. Social media tool for grooming > Fight fire with fire. Tell it like it is. Adapt and embrace opportunity.

Social. The media of choice for young people.

Who are we reaching? Facebook likes

Who are we engaging with? Facebook likes We believe we have more (relevant) likes than any other sexual exploitation awareness page in the UK.

Facebook engagements June to September 2015 % reach & engagement Engagements Mean unique engagements per month Mean unique reach per month Likes Total100%21,5727,19157,3822,190 Kingston upon Hull*27%5,8241, East Riding of Yorkshire*25%5,3931, North Lincolnshire13%2, North East Lincolnshire13%2, Bordering county12%2, Other / Unknown10%2,

Short-term activities November > “The friend”, how this works and how young people are part of the grooming process. December > “Awareness calendar”, countdown to Christmas advice and stories. January > “The pledge”, to look out for friends and the warning signs. February > LGBT & refreshed valentine’s campaign. March > CSE Awareness Day and live link-up with schools & KC.