International Marketing A Review and Expansion. Risk  What is Risk?  What would the risk factors be for international marketing?  Political and financial.

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Presentation transcript:

International Marketing A Review and Expansion

Risk  What is Risk?  What would the risk factors be for international marketing?  Political and financial stability  Legal & regulatory  Trade barriers  Economic conditions – business cycles  Lack of Cultural knowledge

Examples of Risk/Opportunities  Political  o&feature=related Indian Protest o&feature=related  u/2/IDyjBEAGybE Apparel Market u/2/IDyjBEAGybE  40/yI5emL7wYX4 Russian Food Market 40/yI5emL7wYX4  8 Greece – Ripple Effect 8

Analysis  SWOT Analysis  Strengths, Weaknesses, Opportunities, Threats  PEST  Political, Economic, Social, Technological  business/news/article.cfm?c_id=85&objectid =