March 2011

Agenda Goals & Objectives Your Audience Solutions Our Commitment

What You Told Us During our previous meeting on March 1st, you shared a wealth of information about where you are now and your future goals. Here’s what I heard… Where You Are Today Have a lot of repeat customers, 30 years in business Supplies for many movie sets Business was up this past year A large portion of business is the “Older Generation” Your Goals Would like to grow customer base in outlying areas (Ruston) Bring in more framing business Become the “Top-of-Mind” person that people think of for framing and decorating needs Would like to move furniture out Would like to be able to track advertising results.

The Right Audience Meet the Shaws Affluent Young Professionals Homebuyers They are focused on balancing work & their growing family. They spend their disposable income wisely & take a realistic look at how furniture works for their family. They are upgrading from their starter home Sources: “Life stages dictate buying habits.” Furniture/Today. Dec. 1, 2008.

The Right Audience Meet the Moore’s Affluent Retired Their children are grown and no longer live at home. They are downsizing their home and relocating for retirement. They have more disposable income and time than other ages, which allows for the luxury to focus on furnishings. They are most likely to embrace traditional ideas regarding style. Sources: “Life stages dictate buying habits.” Furniture/Today. Dec. 1, 2008

The Right Audience Affluents Factors for buying 91% of consumers research online prior to buying The affluent are significantly more likely to use the Internet (30% more) than the rest of the American population Heads of households with $100,000 or more in income ranked purchases for the home as the No. 1 category shopped. 89% of consumers making in-store purchases in key retail categories have conducted online research prior to purchase Those exposed to online advertising spend an average of 29% more on their in-store purchase than those who are not exposed Source: Pew Research Center’s Internet & American Life Project; BIG Research; Forrester Research studyPew Research Center

” Nader’s at Night ” - Not just a “Sale” it’s a “Social Event” -During specific hours, one day a month, have a Happy Hour event. Offer framing demonstrations and discounted prices on framing and light hors d’oeuvres - Can offer other specials during this time.. Making Special Memories While Making Memories Special

Yahoo.com combined with shreveporttimes.com reaches 80% of the local online market Your Multi-Media Solution Source: Wilkerson & Assoc, 10/07; Omniture; comScore, Jan.-Nov Reaches 170,000 Shreveport- Bossier area adults 18 or older. The #1 local media Web site in Northwest Louisiana Targets households in Southeast Shreveport

Times Media Network Is With Your Customer All Day 6am9am1pm4pm6pm Reads the morning paper Checks Reads about tomorrow’s weather forecast Checks out her stocks on Yahoo! Finance Looks at home decorating ideas

Our Commitment Delivering Results This proposal will help achieve your goals of: Growing your customer base in outlying areas (Ruston) Bringing in more framing business Becoming the FIRST person that people think of for Framing and Decorating needs Moving furniture stock out Being able to track advertising results. Times Media Network’s consultative approach ensures your campaign delivers the quality results you’re seeking. Help with developing compelling creative Review and optimize your campaign placements Review monthly reports to verify you’re seeing the results you need

The Media Plan CURRENT CAMPAIGN The Times – Sunday (4 ads monthly) The Times- Daily- (8 ads monthly, 2 per week) Bossier Voices (4 ads monthly ) Shreveport Voices (4 ads monthly) Shreveporttimes.com – ROS – Leader board (10,000 impressions) NEW CAMPAIGN The Times – Sunday “Maggie” page ad (4x monthly). This will replace Sunday ads CONTINUE Daily ads, Voices and Shreveporttimes.com ROS Leaderboard Shreveporttimes.com – ROS – Leader board (100,000 impressions) Shreveporttimes.com – Section Targeting – Poster (100,000 impressions) Yahoo.com- ROS-Poster (75,000 impressions) Yahoo.com – Geo Targeting- Poster (75,000 impressions) Yahoo.com – Behavioral Targeting – Poster (100,000 impressions) Total Impressions 2,372,800 Total Monthly Value $19,345 Monthly Investment $7,488