THE NEW TREND IN AUTOMOTIVE MARKETING. Proliferation of Vehicle Models Growing Consumer Awareness Expanding Media.

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Presentation transcript:

THE NEW TREND IN AUTOMOTIVE MARKETING

Proliferation of Vehicle Models Growing Consumer Awareness Expanding Media

January 18, 2006 IT’S A GAME OF ONE-ON-ONE.

How many customers did we lose last year?

Is Customer Loyalty Dead? It’s tougher than ever! Work on it before your competitors do!

Get the Customers Today! 70% 10% 80% Traditionally… Sell the customer today! Referred Customers Returning Customers

Tomorrow is just as important… Tomorrow Beyond Today NEW CUSTOMER NUTURE THEM RETAIN FOR LIFE!

It’s more cost effective to do business with past customers than to chase new customers. Winning the Customer for Life

Strategy Sell Service and Parts. Sell a Used Vehicle Sell a New Vehicle Manage customers individually…not products and programs.

OUR ADVANTAGE! CONVENIENCE PRICE PRODUCT

Service Price Product Selection ONE OF THE MAJOR FACTORS Convenience

NEWSPAPERSNETWORK TVCABLEINTERNET Mass Media

Convenience for busy lives! Internet

Convenience SHOPPING SALES CUSTOMER SERVICE CLEARLY POST OUR PRICES ON VEHICLES AND ACCESSORIES ENTIRE INVENTORY ON OUR WEBSITE FREELY PROVIDE PRICES VIA PHONE & REQUESTS SALES & SPECIALS ON-SITE RENTAL & SHUTTLE SERVICE FAST LANE CHECK SERVICE & BODY SHOP PROGRESS ONLINE CAMPUS-TYPE ATMOSPHERE SEPARATE CUSTOMER RETENTION CENTER It’s easy to do business with us… FEEDBACK KEEP EVOLVING & CHANGING TO GAIN EVEN MORE LOYALTY APPRAISALS FIRST ELIMINATED THE BACK & FORTH ONE PERSON HANDLES THE TRANSACTION OFFER THE MOST CONVENIENT HOURS IN TOWN

January 18, 2006 IT’S A GAME OF ONE-ON-ONE.