Engineering Design 100 Section 8 Group #1 Josh Allebach, Gabby Soalheiro, Brandon Rhone, and Tim Curcio SAVING THE KODAK “FUN SAVER”

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Presentation transcript:

Engineering Design 100 Section 8 Group #1 Josh Allebach, Gabby Soalheiro, Brandon Rhone, and Tim Curcio SAVING THE KODAK “FUN SAVER”

TABLE OF CONTENTS The Opportunity Current Product Customer Feedback New Ideas Evaluation Final Idea for Product Customer Commentary Conclusion

THE OPPORTUNITY… Increase sales and profits

WE ARE SELLING AN OUTDATED PRODUCT

WE ARE SELLING AN OUTDATE PRODUCT

CURRENT USE AND SALES 26% decrease in sales between 2008 and 2009 (2)

THE CONSUMERS ARE TALKING…

LET’S CHANGE OUR PRODUCT… Smaller and Sleeker Change the plastic Change the battery Waterproof Picture pickup service Eliminate packaging Zoom feature Digitalize Cheap Eliminate packaging Make it “Green”

WHAT IS GOING SELL AND MAKE US A PROFIT?

WHAT IS GOING TO MAKE US A PROFIT?

WE DECIDED TO… Change the size of the battery AAA battery Rechargeable Smaller and Sleeker Change the size of the film spool Eliminate Packaging

AMP IT “DOWN” Rechargeable Smaller Cheaper 1.15A in AAA compared to 2.12A in a AA (1) Supplies up to 63 flashes Can be recharged hundreds of times

GOOD THINGS COME IN SMALL PACKAGES…

SIZE DOES MATTER

BIGGER ISN’T ALWAYS BETTER

ELIMINATE UNNECESSARY WASTE

CUSTOMER RESPONSE… 48% increase in sales after features are added

CLOSING COMMENTS… Outdated product Final solutions Smaller Change Battery Eliminate Packaging Increase in sales

ANY QUESTIONS?

SOURCES (1) (2) Customer Interviews