Department of Finance and International business Sammy Chen 499412670 Most effective slogan Department of Finance and International business Sammy Chen 499412670

Absolute Vodka: Absolute magic This slogan put their brand name into slogan also, the slogan is short and powerful. That’s why I feel this slogan and brand will be memorized easily into people’s mind. The company called their vodka Absolute Vodka. That means this vodka is absolute great and when you drink it. You can feel the magic taste.  

Tesco: The price is dropping on your weekly This slogan tells consumers information. It depicts a characteristic about the brand that is different from its competitors. When consumers see this slogan and its commercial, they would feel “oh I can go to tesco this weekend. That can help me save some money on my weekly shopping”

Nike: Just do it! This slogan is simple and powerful. It also brings people positive feelings like “ if you want to do something, don’t be afraid just do it”. Especially in their commercial, you can receive this kind of Emotion and information strongly. Such as Michael Jordon in one of their commercial called “failure”

This is the “failure” commercial that Michael Jordan was in it. The words which Michael Jordan said brings positive impact and let people believe that if you don’t afraid failure, you will succeed.  

Volkswagen: Think small This slogan was to advertise for Volkswagen’s small car in 2000. It’s neat and meaningful. This slogan emphasize on its simplicity and minimalism. It also implies us the information about the advantage of small car.

China Trust: We are family this slogan is combined with music in the commercial. It is very successful because the melody and these simple words are so easy to remember. Most people memorized this slogan when they saw the commercial of China Trust first time. “we are family” means the attendant in the bank just like your family. When you enter this bank, the attendant will treat you like family members and provides you financial service of high quality.

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