1.03 Career Choices in SEM. Sports Marketing vs. Event Marketing Sports Marketing: related to the many facets of the sports industry (teams, equipment,

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Presentation transcript:

1.03 Career Choices in SEM

Sports Marketing vs. Event Marketing Sports Marketing: related to the many facets of the sports industry (teams, equipment, etc.) Sports Marketing: related to the many facets of the sports industry (teams, equipment, etc.) Event Marketing: can be related to sports, entertainment or general products/services Event Marketing: can be related to sports, entertainment or general products/services

Types of Businesses in SEM Teams Teams Sports Media Sports Media Sporting Goods Sporting Goods Entertainment Media Entertainment Media Advertising Advertising Merchandising Merchandising Event Marketing Event Marketing

Career Potential Responsibilities Responsibilities Abilities Abilities Accomplishments Accomplishments Promotion ladder Promotion ladder Upper Mgt Supervisor Entry Level Intern

Personal Traits Friendliness Friendliness Courtesy Courtesy Ethical behavior Ethical behavior Creativity Creativity Initiative Initiative Responsibility Responsibility Attitude Attitude Self-control Self-control Self-awareness Self-awareness Willingness to change Willingness to change

Training Needed for SEM Writing/speaking skills Writing/speaking skills Computer skills Computer skills Classes Classes Internships Internships

SEM Careers Advertising: creating and buying media Advertising: creating and buying media Sales promotion: using events to create sales Sales promotion: using events to create sales Ticket sales: selling to companies, individuals Ticket sales: selling to companies, individuals Market research: finding who buys and why Market research: finding who buys and why Merchandising: supervises team’s licensing Merchandising: supervises team’s licensing Community relations: create and maintain relationships with local area Community relations: create and maintain relationships with local area

SEM Careers, Continued Media relations: write press releases; organize news conferences Media relations: write press releases; organize news conferences Sponsorships: match corporations with events Sponsorships: match corporations with events Event planning: coordinating activities Event planning: coordinating activities Concessions: food, drink, merchandise Concessions: food, drink, merchandise Marketing: moving goods to consumers Marketing: moving goods to consumers