Strategic Choices Professor Anastasia M. Luca, PhD MBA

Strategic Choices  Organizations analyze and assess alternate strategies in order to meet their vision, goals, and objectives  The SWOT analysis identify Internal Strengths and Weaknesses, and external opportunities and threats  Strategies need to use opportunities by capitalizing on their strengths (resources and capabilities)  Strategies avoid threats and correct weaknesses

Strategic Choices  Strategic choices: –Business level –Functional level –Global Level –Corporate Level

Strategic Choices  Business Level –Cost leadership –Differentiation –Niche –Competitive advantage

Strategic Choices  Functional level strategies –R&D –Production –Marketing –Logistics –Customer Service

Strategic Choices  Global Strategy –Enable growth

Strategic Choices  Corporate level strategies –Vertical integration –Diversification –Strategic alliances –Acquisitions –Ventures –Restructuring