What is your personal goal? What is helping or hindering you from achieving that goal? 1 minute: Think about it 2 minutes: Discuss with the person next to you

Develop Discussion O Which factors are in your control? O Which factors are our of your control?

GCSE Business SWOT ANALYSIS Miss Bridge

Learning Objectives O ALL (C) : Will know the purpose of a SWOT Analysis and remember how to assign internal and external factors correctly O MOST (B) : Will understand how the SWOT analysis benefits a business and will determine potential risks and rewards O SOME (A) : Will analyse a business using a SWOT and determine strategic objectives

SWOT ANALYSIS What is it? O A planning tool O Assesses for potential risks and rewards O Considers effectiveness/ success in relation to the business environment O Evaluate and adjust strategies O Helps a company to operate in a competitive environment.

SWOT ANALYSIS What does it SWOT actually mean? S W O T Strengths Weaknesses Opportunities Threats

SWOT ANALYSIS Strengths (Internal) What the business is good at that may help Weaknesses (Internal) What the business is bad at that may harm You have control over INTERNAL factors

SWOT ANALYSIS Opportunities (External) Factors outside the business that may help Threats (External) Factors outside the business that may harm You have NO control over EXTERNAL factors

TASK: Discuss in Pairs Can you work out where you would put the following factors on the SWOT analysis: 4 minutes GO! 1.Competitor has gone bankrupt 2.Experienced workforce 3.High production costs 4.New competitor 5.Growth in demand for your product 6.Poor location 7.Increased income tax 8.Loyal customers How many did you get right?

Task One: 10 Minutes Using what we have just discussed– Complete Task Sheet 1 EXTENSION TASK: O Using Question 5: O Suggest the risks OR rewards for each factor EG: Poor staff training: risk- poor customer service may result in decline in sales and therefore profit

Back to Clock Home Classroom Timer 00 TASK : Complete Sheet One EXTENSION TASK: Using Question 5: Suggest the risks or rewards for each factorEG: Poor staff training: risk- poor customer service may result in decline in sales and therefore profit

Back to Clock Home Classroom Timer 00 TASK : Complete Sheet One EXTENSION TASK: Using Question 5: Suggest the risks or rewards for each factorEG: Poor staff training: risk- poor customer service may result in decline in sales and therefore profit

Back to Clock Home Classroom Timer 00 TASK : Complete Sheet One EXTENSION TASK: Using Question 5: Suggest the risks or rewards for each factorEG: Poor staff training: risk- poor customer service may result in decline in sales and therefore profit

Back to Clock Home Classroom Timer 00 TASK : Complete Sheet One EXTENSION TASK: Using Question 5: Suggest the risks or rewards for each factorEG: Poor staff training: risk- poor customer service may result in decline in sales and therefore profit

Back to Clock Home Classroom Timer 00 TASK : Complete Sheet One EXTENSION TASK: Using Question 5: Suggest the risks or rewards for each factorEG: Poor staff training: risk- poor customer service may result in decline in sales and therefore profit

Back to Clock Home Classroom Timer 00 TASK : Complete Sheet One EXTENSION TASK: Using Question 5: Suggest the risks or rewards for each factorEG: Poor staff training: risk- poor customer service may result in decline in sales and therefore profit

Back to Clock Home Classroom Timer 00 TASK : Complete Sheet One EXTENSION TASK: Using Question 5: Suggest the risks or rewards for each factorEG: Poor staff training: risk- poor customer service may result in decline in sales and therefore profit

Back to Clock Home Classroom Timer 00 TASK : Complete Sheet One EXTENSION TASK: Using Question 5: Suggest the risks or rewards for each factorEG: Poor staff training: risk- poor customer service may result in decline in sales and therefore profit

Back to Clock Home Classroom Timer 00 TASK : Complete Sheet One EXTENSION TASK: Using Question 5: Suggest the risks or rewards for each factorEG: Poor staff training: risk- poor customer service may result in decline in sales and therefore profit

Back to Clock Home Classroom Timer 00 TASK : Complete Sheet One EXTENSION TASK: Using Question 5: Suggest the risks or rewards for each factorEG: Poor staff training: risk- poor customer service may result in decline in sales and therefore profit

Answers Q1: B Q2: C Q3: A Q4: D O Q5: A) S B) O C) W D) T E) O/T F) T G) S H) W I) S J) T K) S L) T SWITCH SHEETS

SWOT: Why do it? O To help the business set objectives O To identify the strategies that will help achieve these objectives O To observe positive and negative factors inside and outside the firm that affect the success. O To predict the change in trends and help in the decision-making process of the organisation.

Task Two: 10 Minutes O Think back to the beginning of the lesson O Your personal goal O Using ‘Task Sheet 2’ O Conduct a SWOT analysis based on this goal Example Goals: O Achieve 5 A – C GCSE’s O Buy a new bike O Go to University O Become a professional singer

Back to Clock Home Classroom Timer 00 TASK : Complete Sheet Two

Back to Clock Home Classroom Timer 00 TASK : Complete Sheet Two

Back to Clock Home Classroom Timer 00 TASK : Complete Sheet Two

Back to Clock Home Classroom Timer 00 TASK : Complete Sheet Two

Back to Clock Home Classroom Timer 00 TASK : Complete Sheet Two

Back to Clock Home Classroom Timer 00 TASK : Complete Sheet Two

Back to Clock Home Classroom Timer 00 TASK : Complete Sheet Two

Back to Clock Home Classroom Timer 00 TASK : Complete Sheet Two

Back to Clock Home Classroom Timer 00 TASK : Complete Sheet Two

Back to Clock Home Classroom Timer 00 TASK : Complete Sheet Two

Your Goal: SWOT Analysis O What did you discover? O Is achieving this goal effected more by internal or external factors? O Internal factors: you have control of, what can you do increase your chances of achieving your aim? O External factors: you have no control of, but, what can you do to benefit from the external positives? What can you do to limit the impact of external negatives?

DEVELOPMENT Using your SWOT analysis highlight risks/ rewards for as many factors as you can: EG: Goal : To buy a new bike by July O Strength: I am hard working Reward: I can earn more tips towards my bike O Weakness: I spend too much on junk food Risk: This will reduce how much I can save O Opportunity: Minimum wage is rising Reward: I can save more money O Threat: The coffee shop I work in isn’t doing well and may reduce my hours Risk: I will have less money coming in

FURTHER DEVELOPMENT Using your SWOT, risks and rewards, try and set 3 objectives to help you achieve your goal: EG- Weakness: I spend too much on junk food Risk: This will reduce how much I can save OBJECTIVE: Spend no money of sweets etc in the week. Only £5 at the weekend on sweets/ snacks.

Application to business

Learning Objectives O ALL (C) : Will know the purpose of a SWOT Analysis and remember how to assign internal and external factors correctly O MOST (B) : Will understand how the SWOT analysis benefits a business and will determine potential risks and rewards O SOME (A) : will analyse a business using a SWOT and determine strategic objectives Demonstrate by: Labelling the McDonalds SWOT and assigning the factors correctly Demonstrate by: As above- including completing the risks and rewards Demonstrate by: As above including completing the objectives