Media Workshop Multimedia Presentation: Public-Service Announcement

Assignment: Plan and deliver a public-service announcement. (The audience is your classmates, teacher, friends, and other students.) The purpose of a public-service announcement is to share information and to advise or persuade the public about actions they should take. Public-Service Announcement: Assignment

Choosing a Focus Researching Background Material Utilizing Different Media Assignment Public-Service Announcement: Planning Feature Menu

What’s going on in the world around you? What would you like people to start or stop doing? Public-Service Announcement Planning: Choosing a Focus Stop bullying Stop littering Start saving Start biking

Safety Animal care Health care Environment Nutrition To find an idea for your own public-service announcement, think about what issues interest you. Public-Service Announcement Planning: Choosing a Focus

What else could you do to find ideas for a public- service message? Read the local newspaper. Listen to radio announcements. Look at bulletin boards. Search the World Wide Web. Public-Service Announcement Planning: Choosing a Focus

Make sure you know the purpose of your announcement and understand who your audience is. Is your purpose... Is your audience... to inform? to explain? to warn? to publicize? national? local? the school? Public-Service Announcement Planning: Choosing a Focus [End of Section]

Learn as much as you can about the topic you’ve chosen. flaming trolling smiley emoticon spam chat room rules emoticons rules for replies FAQs Let’s say your topic is “online etiquette.” You might begin by looking up netiquette on the Internet. What information do you think you’d find? What are some terms you’d need to understand and explain about online etiquette? Public-Service Announcement Planning: Researching Background Material

While you gather facts and examples, keep in mind the reasons you need to inform or educate the audience. What online behaviors make you think “netiquette” would be a good topic? People are flaming other people over nothing! People don’t know they’re shouting when they type all capital letters. People are wasting everyone’s time when all they ever say is “Me, too” or something like that. Public-Service Announcement Planning: Researching Background Material [End of Section]

You want to express your ideas effectively and dramatically, but you also need to reach your audience. Public-Service Announcement Planning: Utilizing Different Media How do you choose which media will do both? poster newspaper mailing radio Web page television

Which media would work best for this topic? Why? how to behave at a school dance school PA announcement newspaper article mailing to homes posters in hallways school Web site Public-Service Announcement Planning: Utilizing Different Media

Visual Aids Book or magazine illustrations Posters Photographs Slides or transparencies Consider these media elements when you plan your public-service message. Audio Aids Audiotapes of voices and sound effects Web sites Music recordings on CD or tape Live instruments Video Aids Clips from movies or television shows Public-Service Announcement Planning: Utilizing Different Media [End of Section]

Public-Service Announcement The End