Welcome to Created for Marketing, 10th Ed., by Lamb, Hair and McDaniel South-Western/Cengage Learning Chapter 3 – Ethics and Social Responsibility Created by John T. Drea, Western Illinois University Click here to start

BasicTerms Odds & Ends EconomicFactors Social Factors Go to Round 2 Click on a point value to select an answer/question Reeling in the Years Select another chapter Go to Final Challenge! Who Wants to Be a Marketer? Round 1 Chapter 3 – Ethics and Social Responsibility

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Basic Terms points Answer: The guideline to help marketing managers make better decisions. Question:What is code of ethics? Back to the answer board

Basic Terms points Answer:The moral principles or values that generally govern the conduct of an individual or group. Question:What are ethics? Back to the answer board

Basic Terms points Answer:The rules people develop as a result of cultural values and norms. Question:What are morals? Back to the answer board

Basic Terms points Answer:An ethical theory that holds that when people are confronted with an ethical dilemma, they should adhere to their obligations and duties. Question:What is the deontological theory? Back to the answer board

Basic Terms points Answer:A model that holds that a firm’s economic performance is the foundation of corporate responsibility. Question:What is pyramid of corporate social responsibility? Back to the answer board

Business Ethics points Answer:This term describes the most basic level of ethical development. Question:What is preconventional morality? Back to the answer board

Business Ethics points Answer: The level of morality at which people are more concerned with how they’d judge themselves in the long run. Question:What is a postconventional morality? Back to the answer board

Business Ethics points Answer: Agreement among peers; one of the factors that influences ethical decision making. Question:What is social consensus? Back to the answer board

Business Ethics points Answer: Setting a good example, keeping promises and commitments, and supporting others’ adherence to ethics standards. Question:What are the ethics-related actions with greatest impact? Back to the answer board

Business Ethics points Answer: Creating a detailed code of ethics is an empty exercise without this. Question:What is top management support? Back to the answer board

Society’s Welfare points Answer:A new theory in corporate social responsibility; the idea that business that practice social responsibility will outperform their peers. Question:What is sustainability? Back to the answer board

Society’s Welfare points Answer: A stakeholder that expects good citizenship from a corporation. Question:What is local community? Back to the answer board

Society’s Welfare points Answer: The stakeholders whose jobs and incomes are affected by the social responsibility of the firm. Question:Who are employees and management? Back to the answer board

Determine how much of your total you want to wager, then click below. Go to the Open Challenge Question!

Society’s Welfare - Open Challenge Answer: The component of corporate social responsibility that must be achieved or render the other components moot Question:What is economic responsibility? Back to the answer board

Society’s Welfare points Answer:Society’s codification of right and wrong. Question:What is law? Back to the answer board

Be Civilized points Answer:The term used in the chapter to describe the factors that binds society together? Question:What is social glue? Back to the answer board

Be Civilized points Answer:Created by governments and enforced by governmental authority. Question:What is law? Back to the answer board

Be Civilized points Answer: When informed and engaged, can mold corporate behavior. Question:What is an active civil society? Back to the answer board

Be Civilized points Answer:A firm that follows standards that are not enforced by law is practicing this. Question:What is self regulation? Back to the answer board

Be Civilized points Answer:A prescription for acceptable and desired behavior. Question:What is a code of conduct? Back to the answer board

Odds & Ends points Answer: Do not believe in absolute rules. Question:Who are moral relativists? Back to the answer board

Odds & Ends points Answer:Justice, humor, heroism, and autonomy all belong to this set of standards. Question:What is the Standards for Being Virtuous? Back to the answer board

Odds & Ends points Answer: To prohibit illegal business dealings, the U.S. government passed this. Question:What is the Foreign Corrupt Practices Act? Back to the answer board

Odds & Ends points Answer: That global competitors might not practice social responsibility. Question:What is an argument against social responsibility? Back to the answer board

Odds & Ends points Answer:Questions such as “How is it structured? and “Who does it benefit?” should be asked before participating in what? Question:What is a cause-related marketing program? Back to the answer board

DemographicFactors Ethics It’s the Law Potpourri Go to Final Challenge! Click on a point value to select an answer/question Who Wants to Be a Marketer? Round 2 Chapter 3 – Ethics and Social Responsibility Select another chapterFuturePossibilities

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Demographic Factors points Answer:The generation for which technology is ubiquitous. Question:What is Generation Y? Back to the answer board

Demographic Factors points Answer:Between Generation X, Generation Y, and Baby Boomers, the one that is the largest in total numbers. Question:Who are Baby Boomers? Back to the answer board

Demographic Factors points Answer:The generation that is outsourcing the tasks of daily life and that spends 78% more on personal services. Question:What is Generation X? Back to the answer board

Demographic Factors points Answer: As of today, this group is the largest ethnic minority group in the US. Question:Who are Hispanic Americans? (12.5% of the population) Back to the answer board

Demographic Factors points Answer: The most diverse county in the United States. Question:What is San Francisco County? Back to the answer board

Future Possibilities points Answer:The proportion of the U.S. population constituted by minorities. Question:What is 1/3? Back to the answer board

Future Possibilities points Answer: The primary determinant of a person’s earning potential. Question:What is education? Back to the answer board

Future Possibilities points Answer: For a company which targets US consumers between the ages 36-45, it is the expected direction in the size of the target market during the next decade (i.e, either increasing in size or decreasing.) Question:What is decreasing? (as baby boomers move out of this age range and Gen-X moves in) Back to the answer board

Future Possibilities points Answer: Where the largest percentage of Americans who move go. Question:What is within their home county? Back to the answer board

Future Possibilities points Answer: The ethnic group whose spending power has increased the most percentage points since Question:Who are Hispanic Americans (increase of 315%)? Back to the answer board

It’s the Law points Answer:Passed in 1890, it was the first major piece of antitrust legislation. This act made trusts and conspiracies in restraint of trade illegal. Question:What is the Sherman Act? Back to the answer board

It’s the Law points Answer:Passed in 1936, this act prohibits price discrimination (charging different prices to different buyers of products that are of similar grade and quality.) Question:What is the Robinson- Patman Act? Back to the answer board

It’s the Law points Answer:Passed in 1938 as an amendment to the Federal Trade Commission Act, this legislation broadened the powers of the FTC and prohibited false and deceptive advertising. Question:What is the Wheeler-Lea Amendment? Back to the answer board

It’s the Law points Answer: Passed in 1914, one of the practices made illegal by this act are tying agreements (requiring the buyers of one product to also buy another product in the line). Question:What is the Clayton Act? Back to the answer board

It’s the Law points Answer:Passed in 1946, this act establishes protection for trademarks. Question:What is the Lanham Act? Back to the answer board

Potpourri points Answer: DuPont has changed its marketing strategy to being a good corporate citizen, or fulfilling this level of social responsibility. Question:What is philanthropic? Back to the answer board

Potpourri points Answer: This generation controls and influences approximately $1.8 trillion per year around the world through their own pocket money and their unprecedented influence on their parents’ decisions. Question:Who are tweens? Back to the answer board

Potpourri points Answer: Constrained career opportunities for young Japanese women is a result of this factor in external environment. Question:What is economic? Back to the answer board

Potpourri points Answer: Companies use various strategies to instill this in their employees, including using games to practice ethical decision making. Question:What are business ethics? Back to the answer board

Determine how much of your total you want to wager, then click below. Go to the Open Challenge Question!

Potpourri - Open Challenge Answer:Based on the Entrepreneurship Case, the highest level of social responsibility attained by Rockstar Games. Question:What is legal responsibility? Back to the answer board

Ethics points Answer:This term refers to the rules people develop as a result of cultural values and norms. They are the foundation of ethical behavior. Question:What are morals? Back to the answer board

Ethics points Answer:This term describes the most basic level of ethics. It is calculating, self- centered, and even selfish, based on what will be immediately punished or rewarded. Question:What is preconventional morality? Back to the answer board

Ethics points Answer:This term describes a written set of guidelines developed by an organization to assist employees in making ethical decisions. Question:What is a code of ethics? Back to the answer board

Ethics points Answer: This level of ethical development would be associated with the following statement from a marketer: “Yes, I know the action is legal and will help us build market share. But is it right in the long run? Will it do more good than harm?” Question:What is postconventional morality? Back to the answer board

Ethics points Answer: Outperforming the market by viewing solving the world’s social problems as an opportunity to build profit and help the world. Question:What is sustainability? Back to the answer board

And now, it’s time for Directions: Get two pieces of paper. On one piece, write your team’s wager. Use the other piece of paper to write the “question” for the final challenge “answer.” Click here for the Final Challenge Answer

Final Challenge! Answer:It is the correct order (from top to bottom) of the four levels in the pyramid of corporate social responsibility. –Legal responsibilities –Philanthropic responsibilities –Economic responsibilities –Ethical responsibilities Question:What are... –Philanthropic responsibilities –Ethical responsibilities –Legal responsibilities –Economic responsibilities?