Online Threats and Fears Are Changing Consumer Behavior Susannah Fox IAPP Privacy Academy 2005 October 28, 2005 Las Vegas, Nevada.

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Presentation transcript:

Online Threats and Fears Are Changing Consumer Behavior Susannah Fox IAPP Privacy Academy 2005 October 28, 2005 Las Vegas, Nevada

Online Threats October 28, Communication technology use 68% of American adults and 87% of teens go online 53% of Americans who go online from home connect via high-speed 74% of adults and 47% of teens have cell phones 18% of adult online users have laptops with wireless modems

Online Threats October 28, Portrait of Access

Online Threats October 28, Share of Americans online by age (Jan-May 2005 combined data)

Online Threats October 28, Percent online and with home high-speed by education (Jan-May 2005 combined data)

Online Threats October 28, Users overestimate awareness, preparedness (AOL/NCSA Online Safety Study October 2004)

Online Threats October 28, Spam is on the rise, but users seem more resigned (PIP data)

Online Threats October 28, Once burned, twice shy (PIP May 2005 data)

Online Threats October 28, Internet users change their behavior after getting hit by spyware (PIP May 2005 data)

Online Threats October 28, For more information me: Read our reports and download data sets: (click on “Public Policy” to see “Digital Divisions,” “Spyware,” “Spam and Phishing” and other topics).