Propaganda What is it? And how is it used?. Propaganda: The spreading of ideas, information, or rumor for the purpose of helping or hurting an institution,

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Presentation transcript:

Propaganda What is it? And how is it used?

Propaganda: The spreading of ideas, information, or rumor for the purpose of helping or hurting an institution, a cause, or a person. The spreading of ideas, information, or rumor for the purpose of helping or hurting an institution, a cause, or a person.

Bandwagon The text on the image showing a group of people with one person excluded is a clear example of the bandwagon technique.

Testimonial Athletes are popular candidates for testimonial. Tiger Woods is one of the top testimonial figures in sports

Transfer Advertisers like to point out that you can do it (with their help). They often focus on areas like hair loss, weight loss or personal appearance where people are self-conscious. You can look like the people in our ads if you use our product

Repetition What sort of statements is this add making? Are there restaurants out there that aren’t “Fresh”?

Emotional Words This technique might be used more than any other. Are you less patriotic if you don’t buy American goods? Can a Lexus make you happier than a Honda? Playing to people’s emotions might get them to purchase products or services they might not otherwise buy.

Name-calling Who is Burger King taking a shot at here? Who is well known for having a secret sauce in their hamburgers?

Faulty Cause and Effect Want to “Be Like Mike?” than you better drink Gatorade. Will these shoes make you the best soccer player in the world? Will eating “Wheaties” really improve your athletic performance?

Compare and Contrast The Bolda Cola Test Challenge is a perfect example of this.

Who else uses propaganda?

Governments…

Nazi Propaganda We Love Germany

Soviet Union Propaganda Lenin Lived, Lenin is Alive, Lenin Will Live

Chinese Propaganda "People of the world, unite to beat down Yankee imperialism, beat down Soviet revisionism, beat down all the world's reactionaries!"

US Government Propaganda - WWII