Hoseasons Online Clive Haden Head of Web Development

Olympics 2008 Faster Higher Stronger Citius, Altius, Fortius

Faster Higher Conversion rates – £££ Improved Visibility of Special Offers Richer content – Video Tours Smarter Promotion & PPC Better analysis Streamline booking process Stronger Enabling people to find what they want Providing intuitive navigation and search Delivering pages quickly Response to marketplace opportunities Services to online partners and affiliates Investment in hosting services Investment in reservation and connectivity capacity Investment in performance tracking V3 Platform

Map Based Search Map based search List based search “Active” Imagery

Product Details & Book Search by; Region POI Alternatives Pseudo Region Google Maps Zoom Pan Satellite Search Results Availability Calendar

Availability Calendar - Dates High, site wide visibility Clear, alternative availability options Clear, action to book

Content Info Database Reservation Database Web Cache S AI Date Info Ultra-Fast Page Download Rapid Data Refresh Super-Quick Search Response - Max benefit at high demand times

V3 Platform Faster Deployment Faster RepurposingRapid Integration Options Building Online Distribution SATs 900,000 holidays Faster Connectivity Online Services for Distribution Channels Site Theme Engine Partnership Network API Internet Affiliates Network Niche Sites Portfolio ? ? ?

Higher... ConversionSpecial Offers Promo Pages Special Offers & Promotions In Page Banners

Special Offers Availability Check Early Offer Visibility in Search Results Clear Offer Visibility Was…Now…Pricing

Availability Calendar - Offers Clear Offer Visibility Was…Now… Offer Definitions

Richer Content High Quality Image Viewer Super Size Images Greater Use of Video Tours User Generated Content (Moderated) Enabling the customer to make an informed choice Saving your “Likes”

Convenient access to customers “Likes” Group availability check Captured offers & easy book My Shortlist Enabling the customer to save their chosen holidays

Better informed choice Product Details & Book Plot nearby attractions + info

Enhanced Booking Enhanced CC validation Improved user hand-holding Customer Assurance Reputation Support Confidence

Web Analytics Click-Stream Data Business Insights Full Time Web Analyst Informed Product Teams Smarter Page Design and Conversion Uplift

Stronger Hosting Co. Load Balancing Dual Web Servers Upgraded Database Very significant investment in hosting infrastructure 3 x Powerful Db Servers 2 x Reservation Capacity Very significant investment in back office infrastructure 2 x Internet Connectivity (10mb – 20mb) Very significant investment in bandwidth Performance Monitoring, reporting and alerting Hosting Services Internet Hoseasons

Faster Enabling people to find what they want Providing intuitive navigation and search Delivering pages quickly Response to marketplace opportunities Higher Conversion rates – £££ Improved Visibility of Special Offers Richer content – Video Smarter Promotion & PPC Better analysis Streamline booking process Stronger Services to online partners and affiliates Investment in hosting services Investment in reservation and connectivity capacity Investment in performance tracking V3 Platform