GDSN Major Release Global Webinar 2015-10-01 Sylvia Rubio Alegren

Presenting ICA Sweden ICA Sweden is the leading grocery retailer in Sweden Over 1,300 stores and a market share of around 36% ICA Sweden operates in cooperation with independent retailers that own and operate their own stores The entrepreneurial business structure enables concepts and offers to be tailored to local demand ICA Sweden offer coordinated purchasing, transportation and logistics, marketing communications and retail development ICA Sweden also source and sell non food items, and run a wholesale operation Annual sales approximately: € 7651 million (SEK 71,026 million) Avg. number of employees: 8,213 

ICA GDS Story Early adopters, dedicated since 1977, forced by need for cost efficient solutions Large country, sparsely populated Long distances between stores Highly automated warehouses Corporate audit and responsibility work Purchase goods all over the world Performed first successful GDSN test in Scandinavia A collaborative approach across the industry, has been key to our successful GS1 implementation in Sweden The basis for efficiency is data quality and harmonized standards

Solution Overview – Validoo - powered by GS1 Sweden Master Data Hub Validoo MediaStore Validoo DataEntry Validoo Item Physically Quality assured Item Information and Product Images Automated validations of electronic Trade Item Information Own Brands/ Private label assortment Validoo Q-lab Physical product sample validation against Electronic Trade Item Information

Major Release Activities - In the past Requirements since 2008 (Preliminary Trade Item) Need for faster implementation of future business and regulatory needs Monitored by active participation in GDSN User Group since 2012 IT Strategy decision to change current ERP for standard systems Included a new dedicated Master Data hub with workflow support and GDSN framework Design to be based on Major Release Swedish Community (GS1 Sweden/Validoo) kick off meeting about Major Release Q2 2014

Major Release Activities - Currently Project to change our ERP systems since Q4 2013 Understanding the GDSN support in the standard system for Master Data Management Design based on Major Release since Q3 2014 (ICA and GS1 Sweden) Swedish Community activities includes harmonization with global standards Support project since Q3 2015 Business challenges for the overall Validoo solution as well as ICA internal business processes a result of the Major change

Major Release Activities - Challenges Understanding the Standard System What’s the standard functionality and how can it support our requirements/Major Release? How to merge the GS1 raw trade item information with the ICA specific added on information Understanding Major Release Identifying the essential must have Harmonization with global standard Understanding Cross functional needs Adapting to Online needs Consumer focused information Regulatory needs