SOA Trends Henry Peyret Senior Analyst Forrester Research June 7, 2007

3 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Theme SOA has a strong penetration even in SMBs… But is a journey not an end

4 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Agenda SOA Adoption Trends SOA Value and Entry points What’s next How IBM fit into the SOA landscape Recommendations

5 Entire contents © 2007 Forrester Research, Inc. All rights reserved. SOA Adoption is growing … even in SMBs SOA Adoption grew between 2005 and 2006 Forrester views this as strong for SMBs

6 Entire contents © 2007 Forrester Research, Inc. All rights reserved. SOA users are satisfied and turning tactical use in more strategic use A 29% increase in use of SOA for strategic business transformation Only 3% are dissatisfied

7 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Agenda SOA Adoption Trends SOA Value and Entry points What’s next How IBM fit into the SOA landscape Recommendations

8 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Flexibility trumps cost savings as a driver of SOA Flexibility is the first driver for SOA not cost decrease

9 Entire contents © 2007 Forrester Research, Inc. All rights reserved. SOA adoption by verticals

10 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Why SOA ? different business have different drivers Respond to business change »Multi-channel in Retail Bank »Decrease time-to-market for Telcos Address new needs with existing applications »Dynamic Pricing in Mass Retail Support new channels & complex interactions »External tracking by end customer for Logistic Reduce B2B costs relative to EDI »RosettaNet for Electronic industry Deregulation »Single customer view in and costs auditability in Utilities

11 Entire contents © 2007 Forrester Research, Inc. All rights reserved. …with different technological entry points Respond to business change »Multi-channel in Retail Bank  Portal and Information Workplace »Decrease time-to-market for Telcos  BPM and Portal Address new needs with existing applications »Dynamic Pricing in Mass Retail  BPM and Business Rules Support new channels & complex interactions »External tracking by end customer for Logistic  BPM and BAM Reduce B2B costs relative to EDI »RosettaNet for Electronic industry  BPM+B2B integration Deregulation »Single customer view in and costs auditability in Utilities  IaaS

12 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Lessons learned about SOA Web services is only one implementation option Services enable additive innovation SOA requires services layers IT organizations must act like ISVs Security and other “ilities” must be built into SOA SOA is a journey rather than an « end »

13 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Agenda SOA Adoption Trends SOA Value and Entry points What’s next How IBM fit into the SOA landscape Recommendations

14 Entire contents © 2007 Forrester Research, Inc. All rights reserved. SOA 2.0 or Enterprise SOA : SOA is not an end Agility Technology Business Time SO A Enterprise SOA SOA 2.0 DBA Organic Business …

15 Entire contents © 2007 Forrester Research, Inc. All rights reserved. SOA fits in Forrester’s Digital Business Architecture

16 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Agenda SOA Adoption Trends SOA Value and Entry points What’s next How IBM fit into the SOA landscape Recommendations

17 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Security and IdentityManagement Lifecycle Information as a Service: IaaS, SDO Users start to rationalize around an exhaustive SOA platform Transaction Service EAI->ESB, AS+SCA, FT Process Services BPM, BPA, Orchestration Interaction Services Portal, Inf. Workplace, Inter. Server CAF Dynamic Application Performance Management MetaData Business Rules

18 Entire contents © 2007 Forrester Research, Inc. All rights reserved. IBM’s Forrester Wave™ Ratings Compared To Average: Architecture And Development January 2007, Tech Choices “Business Software Platform Vendor Profile: IBM”

19 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Recommendations See SOA as a progress driver and enabler for IT and business flexibility Endorse SOA as a strategy Think Metadata not as a « registery » only but as a strategy for « governing » SOA and beyond I hope you a good SOA journey

20 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Henry Peyret Thank you