Building a Webcasting Business Kristin Beaulieu, Client Services VP, InXpo, Inc.

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Presentation transcript:

Building a Webcasting Business Kristin Beaulieu, Client Services VP, InXpo, Inc.

Webcasting Essentials Solid business model Technology provider Production Editorial team Sales team Marketing Growth plan

Business Model Webcasts Virtual tradeshows, job fairs, other? Virtual communities Leveraging existing content and talent across multiple webcasting platforms Staffing infrastructure and cost management Pricing models

Technology Research, research, research Backend reporting Support If multiple providers, can they integrate? Be creative!

Dedicated One person minimum – scale to success of business Establish production processes Event management Determine promotion process and management Client interaction & management Rehearsals Reporting process & delivery Internal communication Outsourced Cost structure & viability against model Understand process & limitations Dedicated person for client management Still need promotion management & monitoring Understand post event report structure & delivery Pay attention to process and client satisfaction Production Team Dedicated or Outsourced?

Editorial Staffing Issues Dedicated or Outsourced? How to structure editorial involvement with custom content? Focusing on your “stars” What do you offer your existing editors to encourage excellence?

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