The 6 Basic Principles of Good Logo Design

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Presentation transcript:

The 6 Basic Principles of Good Logo Design

Logo is too busy.

The 6 Elements of Good Logo Design Simple: Good logos are clean, uncluttered and easy to recognize. Information from Critical Elements of an Effective Logo Design by Jeff Kear.

Logo is too long.

The 6 Elements of Good Logo Design Simple: Good logos are clean, uncluttered and easy to recognize. Proportional: Width=Height, The Logo should function on a business card or a billboard. Information from Critical Elements of an Effective Logo Design by

Logo is a photograph (generic image).

The 6 Elements of Good Logo Design Simple: Good logos are clean, uncluttered and easy to recognize. Proportional: Width=Height, The Logo should function on a business card or a billboard. Small Color Palette: Most famous logos use less than 3 colors. Information from Critical Elements of an Effective Logo Design by Jeff Kear.

Logo has too many colors.

The 6 Elements of Good Logo Design Simple: Good logos are clean, uncluttered and easy to recognize. Proportional: Width=Height, The Logo should function on a business card or a billboard. Small Color Palette: Most famous logos use less than 3 colors. Information from Critical Elements of an Effective Logo Design by Jeff Kear.

Logo is too hard to read.

The 6 Elements of Good Logo Design Simple: Good logos are clean, uncluttered and easy to recognize. Proportional: Width=Height, The Logo should function on a business card or a billboard. Small Color Palette: Most famous logos use less than 3 colors. Legible Fonts: Distinctive, but easy to read, letters. Information from Critical Elements of an Effective Logo Design by Jeff Kear.

Logo is not unique.

The 6 Elements of Good Logo Design Simple: Good logos are clean, uncluttered and easy to recognize. Proportional: Width=Height, The Logo should function on a business card or a billboard. Small Color Palette: Most famous logos use less than 3 colors. Legible Fonts: Distinctive, but easy to read, letters. Original: Uniquely identifiable and ownable. Information from Critical Elements of an Effective Logo Design by Jeff Kear.

Logo has no identity.

The 6 Elements of Good Logo Design Simple: Good logos are clean, uncluttered and easy to recognize. Proportional: Width=Height, The Logo should function on a business card or a billboard. Small Color Palette: Most famous logos use less than 3 colors. Legible Fonts: Distinctive, but easy to read, letters. Original: Uniquely identifiable and ownable. Personality: Logo should express the identity of the company. Information from Critical Elements of an Effective Logo Design by Jeff Kear.