Retail in Brazil From A Retail Business Development Point Of View

Retail Development Process 4. Architecture & Layout 2. Market Mapping 3. Site Selection 5. Construction 6. Asset Mix, Management & Remodels 1.Market Development Strategic Plan

World wants what Brazil has (commodities, proteins, eco, BRIC, infrastructure needs ) Boom in all economic sectors Growing Consumption ( Population pyramid change, new consumers, credit ) Plenty of Retail Business Plans in place Foreign Direct Investment Real Estate Boom ( Commercial, residential, corporate, infrastructure ) Local Players dominate retail 1.Market Development Strategic Plan

2. Market Mapping Not only Rio and Sao Paulo Bigger Growth in Center, North and North East New Demographics creating new trade areas New Commercial strips being created Shopping Center Development New Urban and Infrastructure projects

3. Site Selection Rents have gone up but also Sales (commodities, proteins, eco, BRIC, infrastructure needs) Key Money exists but the logic around it is very hard to grasp Security and Parking and major issues

5. Construction Real estate partners and build to suit are still fairly new concepts. Lease renewal is always tricky. Branding and Retail Design are improving and new areas of focus. Retail as part of multi-channel sales and marketing. 6. Asset Mix Management & Remodels 4. Architecture & Layout