Stories make ideas stick.

Stories help persuade.

"Those who tell the stories rule the world.“ Native American Proverb

Storytelling is crucial to start-up success. Stories are memorable. Stories travel further. Stories inspire action.

Savvy leaders tell stories to inspire us, motivate us.

Metaphors and literal happenings get linked in our brains.

“Artists use lies to tell the truth. Yes, I created a lie. But because you believed it, you found something true about yourself.” ― Alan Moore, V for VendettaAlan MooreV for Vendetta

“Human minds yield helplessly to the suction of story. No matter how hard we concentrate, no matter how deep we dig in our heels, we just can’t resist the gravity of alternate worlds.”

“If history were taught in the form of stories, it would never be forgotten.” Rudyard Kipling, The Collected Works Rudyard KiplingThe Collected Works

“When we listen to stories, more of the brain lights up. “

“It's like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story.” Patrick Rothfuss, The Name of the Wind

“No, no! The adventures first, explanations take such a dreadful time.” ― Lewis Carroll, Alice's Adventures in Wonderland & Through the Looking-GlassLewis CarrollAlice's Adventures in Wonderland & Through the Looking-Glass

Jeep Sticks with Storytelling for its Brand

“Stories put your ability to connect in overdrive.”

A medical student's ability to present a case history is a critical skill that is difficult to teach.... Guthrie teaching artists taught storytelling skills to medical students through improvisation, writing, movement and acting exercises.

“Things worth telling - take time” ― Nicholas DenmonNicholas Denmon

“ After nourishment, shelter and companionship, stories are the thing we need most in the world.” Philip Pullman

“A story is based on what people think is important, so when we live a story, we are telling people around us what we think is important.” ― Donald Miller, A Million Miles in a Thousand Years: What I Learned While Editing My LifeDonald MillerA Million Miles in a Thousand Years: What I Learned While Editing My Life

Pixar’s Director

Stories fill our lives in the way that water fills the lives of fish.

“Personal stories and gossip make up 65% of our conversations.”