HSBC BUSINESS CASE COMPETITION PLAN FOR LOCAL COMPETITION - VIETNAM Prepared by: Thu Tran Corporate Sustainability, HSBC; Melvin Fernando Senior Lecturer, RMIT Date: 21 Jan 2016

Background HSBC focuses on helping young people reach their potential, regardless of their background. Specifically, we invest in access to education, life skills and entrepreneurship, and discovering cultures and the natural world. For the past 6 years, with support from HSBC and other sponsors, The Asia Case Research Center (ACRC) in Hongkong has been organizing the only undergraduate business case competition that brings together top universities from all over Asia. Undergraduate students compete against each other in teams of 4 in business case analysis and presentation. For the winning teams, prize money is awarded to the championship team, the first runner-up and the second runner-up.

Competition history 2008 – 2009 competitions (HSBC/McKinsey Business Case Competition) The only undergraduate business case competition participated by all universities in Hong Kong. 2010 – 2012 competitions (HSBC/McKinsey Business Case Competition) - Top talent from Hong Kong universities were joined by their peers from Mainland China, India, Singapore, Korea, Taiwan and Thailand. - 40 senior business executives including 24 from HSBC judged at the event in 2012. Other senior business executives included those from Deloitte Touche Tohmatsu, Towngas, Norton Rose Fulbright, Jardine Matheson, MF Jebsen Group, Tai Sang Land Development, Hong Kong Science & Technology Parks and Luen Thai Holdings. 2013 competition to present (HSBC Asia Pacific Business Case Competition) - HSBC became the sole sponsor for the competition starting in 2013. - Top teams from Hong Kong universities competed against teams from Mainland China, Macau, India, Indonesia, Brunei, Bangladesh, Singapore, Malaysia, Taiwan, Thailand and the Philippines.

Regional competition format The competition consists of four rounds, two on day one of the competition and another two rounds on day two. For each round the students will be given an unpublished business case developed by the Asia Case Research Centre. Teams are separated in breakout rooms and are given 2.5 hours to come up with a solution to the case and prepare a presentation of said solution. The solution will be presented to a panel of 3 senior executives from Hong Kong’s international business community. Each presentation lasts 25 minutes followed by a Q&A session. All team members should be present.

Hong Kong Regional competition awards Cash awards*: Championship prize: USD10,000 cash. First runner-up: USD5,000 cash. Second runner-up: USD2,000 cash. Note: * subject to changes at Organiser’s discretion

Local competition – Selection rounds Interested students can form a team of 4 current undergraduate students and submit their registration form and a video clip on a business topic to their University for screening. Each University shortlist 3 teams. Screening The 12 teams will deliver a short presentation on their submitted video and be interviewed by Judging Panel from the industry. Judges shortlist 6 teams. Interview The 6 teams will be divided into 2 sessions for competing with each other on an unpublished business case. Same rules to the regional competition. Judges shortlist 3 teams. Business Case _ Qualification round The 3 teams will compete with each other on another unpublished business case to identify the winners, the runner-up and the second runner-up. Same rules to the regional competition. Business Case _ Final round Language: Only English is used in all rounds

Local competition section – Selection criteria Registration form (GPA, personal statement, community engagement (30%) Business knowledge (30%) English speaking (20%) Communication skills (20%) Screening Business knowledge (20%) Presentation skills (20%) Question answering skills (25%) English listening and speaking skills (25%) Teamwork (10%) Interview Criteria’s same as Regional Finals Business Case _ Qualification round Criteria’s same as Regional Finals Business Case _ Final round

Local competition section – Awards Cash awards* Champion: VND 50,000,000 & air ticket to Hong Kong for regional competition First Runner – up: VND 30,000,000 Second Runner – up: VND 20,000,000 3 teams in Top 6: VND 5,000,000 In-kind award* Soft skills training to be offered to all teams qualifying for business case round (Top 6) Internship opportunities to be considered for the Top 6 qualifiers upon the needs of HSBC business, development plan and qualifications of candidates. Note: * subject to changes at Organiser’s discretion

Judging Panel (HSBC + non-HSBC) Who are they? Senior Business leaders and experts Individuals with international experience Individuals passionate about developing youth entrepreneurship Note: No RMIT staff members will judge the competition PUBLIC

Participating University tasks: Invited universities: National University HCMC, University of Foreign Trade HCMC Branch, University of Economics & Finance and RMIT University. Allocated tasks for invited universities: Support RMIT to promote the competition in your campus Receive entries from participating teams. Entry template is provided by the Organizer Screen all entries. Each university choose the best 3 teams for the interview. Criteria for screening is provided by the Organizer. Submit your 3 teams by 4th March, 2016, 3pm. Facilitate their students to attend the activities under the competition (such as training, competition rounds, regional competition) PUBLIC

Competition timeline* Task Activity Venue Date Time Screening Application and video submission Online Deadline 29th Feb 3pm Top Three teams selected All uni's inform RMIT Deadline 4th March Inform team details about interview round   7th March 10am Interview round 12 teams deliver 10 minute presentation & 5 minutes Q&A RMIT 18th March 9am -11pm Judges deliberation and lunch 11am - 12.30 Announcement of Top Six and brief feedback from Chief Judge 12.30pm-1pm Soft skills training for Top Six Case study analysis, time management skills - industry guest & last years participants HSBC/ RMIT 23rd March 9am -12pm Business Case Qual. Round Six teams present 15 minutes each & 5 minutes Q&A 6th April Melvin to brief students - 3 groups Sydney Theatre 7-8am Case given to first three teams 8.00am -10.30am Judges gather Three teams present 10.30am - 12pm Judges go for lunch 12.00pm-1pm 10 - 11am Case given to next three teams 11am - 1.30 Next three teams present 1.30pm - 3pm Judges deliberation and Top Three teams announced 3pm - 4pm Business Case Final Round Case given to students Hotel/ RMIT 7th April 2pm Arrival of guests & judges 3.30pm Welcome speech by HSBC 4.15pm 1st team presents 15 minutes & 5 minutes Q&A 4.30pm 2nd team presents 5pm 3rd team presents 5.30pm Judges deliberation, dance performance & tea break 6pm Announcement of results, presentation of prizes, certificates and flowers for judges 6.30pm *Subject to changes as deemed necessary by the Organisers

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