Location-aware Tourist Information System Concept Slide Presentation Group 1 Richard Armstrong Adam Barta Peter McMahon

Market Need Location aware information/advertising service gives tourist sites contact with tourists Location aware information/advertising service gives tourist sites contact with tourists The target market are tourist sites that will pay for advertising The target market are tourist sites that will pay for advertising Product advertises directly to the target market Product advertises directly to the target market Uniqueness: Unexploited advertising domain Uniqueness: Unexploited advertising domain

The End User The End User is the tourist who will rent a car in which the product is installed The End User is the tourist who will rent a car in which the product is installed The Customers are the companies who will buy advertising space on the product. The Customers are the companies who will buy advertising space on the product. The product requires minimal input from the end user: Tune into the correct radio station, then drive! The product requires minimal input from the end user: Tune into the correct radio station, then drive!

Explaining The System The Tourist Information System is a GPS device that allows a tourist to determine his/her current position and provides relevant information about the current area. The Tourist Information System is a GPS device that allows a tourist to determine his/her current position and provides relevant information about the current area. The device is mounted in a rented car and broadcasts information/advertising to the car’s radio. The device is mounted in a rented car and broadcasts information/advertising to the car’s radio. The device will provide information based on the current positional information from the GPS unit. The device will provide information based on the current positional information from the GPS unit. Information/advertising stored on the unit is updated via GPRS. Information/advertising stored on the unit is updated via GPRS.

Subsystem Internals

Subsystem Interconnection Power Module Audio Controller GPRS Module CSB uProc Board GPS Module

Subsystem Enclosure

Product Look-and-Feel Description The product needs to be housed in the dash board, boot compartment or under the bonnet. The product needs to be housed in the dash board, boot compartment or under the bonnet. It must be able to withstand jolts and bumps. It must be able to withstand jolts and bumps. The casing which the product is placed in should be constructed from: The casing which the product is placed in should be constructed from: Durable Plastics or Durable Plastics or Sheet Metal Sheet Metal

User-interface Experimentation The user can interact with the system in the following three ways: The user can interact with the system in the following three ways: Listening to a dedicated tourist information channel which is quiet between adverts. Listening to a dedicated tourist information channel which is quiet between adverts. Listening to a normal radio station which allows tourist information adverts to be played when passing certain areas. Listening to a normal radio station which allows tourist information adverts to be played when passing certain areas. Log mode, which notifies the user with a beep that an advert is available. The adverts are queued up and the user can then press a button to play back each advert. This mode doesn’t interrupt radio play. Log mode, which notifies the user with a beep that an advert is available. The adverts are queued up and the user can then press a button to play back each advert. This mode doesn’t interrupt radio play.

Use Case Diagram

The Conclusion The target market are tourist sites that wish to attract visitors and will pay for advertising The problem of how to advertise directly to the end user is solved exploits an untapped advertising resource This product exploits an untapped advertising resource

Poster Slide