Applying Innovative Web- based Tools to Enhance Behavior Change Programs Lydia Vandenbergh Penn State University SSCC Conference 2014 Joshua Kaplan American University
Green Teams Eco-reps Ambassadors Inspiration, incentives Checklists Activities Toolkits Badges, Competitions, Stories, Toronto Dominion Banks 4Hs of Environmental Engagement
Original checklist expanded into year-long program, 8 checklists completed by designated office/department liaison. “Training the trainer” – but information heavily concentrated on single individual. Used for two academic years by 40 offices and more than 800 individual staff and faculty.
Progress 134 1,600
Progress
Toronto Dominion Bank
8 8
+
Team work makes the green work
Advantages Social Norms Dynamic and Customizable Access to information
Disadvantages New Software Can be Buggy Pricing Models for Large Campuses Vs. Facebook/T witter – is it “cool?” Emphasizes individual actions
Advocating
Sustainable Labs
Questions? Lydia Vandenbergh Penn State University Sustainability.psu.edu Facebook.com/sustainPSU Twitter.com/sustainPSU Joshua Kaplan American University american.edu/sustainability Facebook.com/GreenAU Twitter.com/GreenAU