Enterprise 2.0 Usecases First steps for FinanceCo

We stick to tradition – even more in tough times

We are not interested in technology We use new Online Media where they meet our needs – not just because we can

Targets: Transparency  contact all employees with the same message at the same time  be available  consistency of information, communication and values

…and Identity  consistency  cultural diversity in an international environment  responsibility – also for the user

White space, Slack  bring life in the white spaces of the org chart

Media literacy  learn to understand new Online Media  be ready for customer interaction

Help, Service, Orientation  media don‘t end in themselves – orientation and networking in the enterprise  integrate communication and collaboration in daily work

Them Assumptions: How do we see ourselves? Me ??? angelehnt an Scott Berkun, „The Art of Project Management“  clear image of ourselves  some notion of our environment  the rest is chaos

Dialog unclear views potential conflicts strange notions of the others

Imagine this in an organisation…

Target Die  less strict borders  less labels and drawers  openness

E2.0 bulls eye reloaded  the closer connected the audience is – the more control and direct productivity  the less control, the more participation, negotiation and patience is required Intranet create Internet promote Online Media (Blogs, Wikis, Microblogs, …) discuss Social Media, Social Networks participate grade of integration level of control 100% 0%

Communication-Flows before…

…and after

Preconditions – Status Quo cultural measures and preparations  feedback to author every article is signed; the author can be contacted directly  contact the management board every employee can aks questions – they will be answered  newspage as android RSS-Reader every new content, every important change or update is at least once part of the intranet-newspage

Tools, Measures for E 2.0  enforce feedback comments, ratings links to author‘s userprofiles Userprofile mit Kontaktdaten, Expertise, Interessen -> erste Schritte zu einem Enterprise Social Network  userprofiles as key instruments basis for collaboration, filesharing status messages – important for non-communication

networked contents  Tags tags as related links and tagclouds – additional navigation tagging for authors, not yet for users  RSS as dynamic glue for various content areas as connection of several media

…of course blogs  replace an existing e-zine with a blog introduce new media with known contents learn new features (comments, tags, RSS) integration of several media formats  no free blogs for all yet, but some blogs with skilled and prominent (internal) authors

…and Wikis  need is rising out of HR-driven knowledge-management- projects  wikis for projectteams and documentations – already in use

integrated Software  Banks don‘t like to be experimental with IT and security integrate as little tools as possible  colleagues in branches don‘t have internet access no easy workarounds…

Is that all? - …Frustration- and Enthusiasm-Diagram creating ideas, enthusiasm Time Scope, Impact discuss benefits, identify quick wins scepticism, deception, first steps tangible benefits, expansion critical AND productive phase

Thanks michael.hafner (at) themashazine.com LinkedIn, Facebook