Hinunangan Pride Campaign Armando O. Gaviola, CF & Eva P. Abad, LAP Supervisor The Pride Campaign aims to ensure that fishers do not intrude in the MPA and that the community will report on any intrusion in the MPA. SOCIAL MARKETING CAMPAIGN

The Social Marketing Strategy As a result of the Threat Ranking… Target Audience Desired Behavior Change FishersNo intrusion inside the MPA Community Support in the surveillance like reporting of any intrusion in the MPA. Governance and Enforcement strategy: MPA Management Committee with 24/7 guarding in the MPA by the Local Volunteers SOCIAL MARKETING CAMPAIGN

Brand and message SOCIAL MARKETING CAMPAIGN Support our MPA and have F.A.I.T.H. (Fish Always In The Home) I love fishes, I love my MPA, I stand for it. We need fish to have more fish; support our MPA Sangtuaryo: atong kinabuhi ug atong kaugmaon; mao nga atong mahalon! Splendid Red Spooner Crab or “Sipitan” Endemic in the campaign site, Unique in appearance and color, “newly discovered” food source, potential source of income, needs conservation & management, potential for research and education.

Social marketing activities SOCIAL MARKETING CAMPAIGN Launching of the Pride Campaign Launching of the Pride Campaign Billboard at MPA site Billboard at MPA site Posters at conspicuous places Posters at conspicuous places Film Showing with consultations Film Showing with consultations Stickers Stickers 2012 Calendar 2012 Calendar

Supporting activities SOCIAL MARKETING CAMPAIGN Top 3 Barrier Removal activities MPA Ordinance amendment MPA Ordinance amendment MPA Management Committee Capacitation MPA Management Committee Capacitation 24/7 guarding of the local volunteers with Logbook system: 2 sets 24/7 guarding of the local volunteers with Logbook system: 2 sets

Vision for the future SOCIAL MARKETING CAMPAIGN Bigger picture LAP strategy & objectives  MPA as top priority for CFRM Strategy with 5 year Prov’l. Dev’t. & Physical Framework Plan (PDPFP) and Prov’l. Dev’t. & Investment Plan (PDIP)  Promotion of MPA management effectiveness of all MPAs in Southern Leyte  Institutionalization of MPA Rating System through Management Effectiveness Assessment Tool (MEAT)  Sustainability of MPA management effectiveness through Social Marketing & Pride Campaign