Nonprofit 101 Donor Experience 101 Bridget L. Brandt

HELLO! Bridget L. Brandt Donor Experience 101 #bridgetlbrandt I don’t know everything, but I’m usually right…and always funny!

What we are going to do today… 1 Learn why great volunteers matter 2 Listen to ways to keep great volunteers 3 Discuss strategies we can implement

Why do this? 1

The Harsh Reality #bridgetlbrandt VOLUNTEERS

So let’s do something! 2

1. Survey Volunteers 2. Accept the Feedback (No excuses allowed!) 3. Make the changes to serve your customers #10 Face it. Maybe your baby is UGLY.

Tactic #9 Set Your Team Up for Success Fast Facts Who to call Who does What Emergency Management FAQs #bridgetlbrandt

Set Your Team Up for Success #bridgetlbrandt Create a Fact Sheet-  Mission statement: Include a brief statement on what your nonprofit does  Summary of programs: Outline what programs you offer  Summary of clients served: Include who you serve and how many  Annual budget: In addition to your budget, let them know where donations can be sent  Legal status: Include a statement on your status like “ABC Nonprofit is a Texas nonprofit corporation; it is tax-exempt under Internal Revenue Code section 501(c)(3)”  Ways to help: Let individuals know how they can help your nonprofit accomplish its mission whether its donating, volunteering, or fundraising  Contact information: Include names, addresses, mailing address, and website address

Tactic #8 Stay in Touch Newsletters- While often unread, it is a great way to keep your name (awareness) high for your organization marketing- Volunteer focused Events- Great way to connect in person with 1:Many In person visits- BEST and always will be (Connect/Network) #bridgetlbrandt

Tactic #7 Use Technology to Help What: Volunteer Spot Why: Track Volunteers Easy Sign Up Reminder s Efficiency Efficiency Efficiency #bridgetlbrandt

Tactic #6 Stalk Your Donors #bridgetlbrandt

Tactic #5 Get Social Be where your customers are! 1. Social ads Facebook Ads Resource 2. Infographics to share Hubspot How to Use Power Point to Create Infographics 3. Engage and Monitor Hootsuite *Eloqua 2011

Tactic #4 Use Video to Educate Bandicam PowToon- Tips: Post on You Tube and your site Keep it short End with a call to action Brightcove 2010 Quarterly Survey

Tactic #3 One Bad Apple #bridgetlbrandt

Tactic #2 Their time is just as valuable as your time #bridgetlbrandt

Show your appreciation in many ways, as often as you can. Tactic #1 “The deepest principle in the human nature is the craving to be appreciated.” -William James

Bonus Tactic- Hand write thank-yous. #bridgetlbrandt THANK YOU

Donor Experience 101 Bridget L. Brandt What I do to keep GREAT Volunteers!

THANK YOU! BRIDGET L. BRANDT Facebook: