agenda what are the needs of the market? what we are doing to meet those needs? how are those needs likely to evolve?
differentiating through the customer
understanding the customer understanding customer needs rational / functionalattitudinal / behavioural enterprise stakeholders end-users
understanding the customer understanding customer needs rational / functionalattitudinal / behavioural enterprise“We need to centralise processes to cut cost” - The Board stakeholders“How can mobility make our field force employees more effective?” - CTO end-users“How can I do more with my time?” - Accountant
understanding the customer understanding customer needs rational / functionalattitudinal / behavioural enterprise“We need to centralise processes to cut cost” - The Board “We’ve been let down in the past by IT vendors with big promises” - Board Member stakeholders“How can mobility make our field force employees more effective?” - CTO “I’m fed up with my job – I know I could play a more strategic role” - Mobile Fleet Manager end-users“How can I do more with my time?” - Accountant “I get stressed out when I’m not in touch with the office.” - Sales Executive
understanding the customer organisations and stakeholders
understanding the customer different enterprises different needs
propositions… not just products
work without frontiers Multinational Account Management
work without wires Mobile Office Card
unleash machines
evolving needs
a simple and safe future is a… bright future
thanks
the future’s bright, the future’s Orange