Based on the book of Kerry Godfrey and Jackie Clarke The Tourism Development Handbook

 The process of preparing a tourism development plan is a multi-stage activity, which seeks to:  Identify development opportunities and constraints  Set goals and objectives for development which address those issues needing attention in short, medium and longer term  Define series of action steps designed to achieve these goals and objectives within some specified time fram

 Step 1: identify and assess the quality of your tourism resources  Step 2: Identify which groups of existing visitors, or expected tourist markets are most relevant to that particular resources  Step 3: Identify the opportunities for tourism use of that resource, and any constraints facing its further development  Step 4: Rank order of list of problems or concerns The purpose is to identify points that will take priority in preparing the destination’s tourism development goal and objectives

 Tourism Goals provide a general direction or focus for the tourism policy: 1.Statements of intent or desire about the way tourism should be develop to improve its potential and mitigate problems; 2.Continuous- they never actually reached, but always pursued; 3.Short, clear and concise statements outlining the direction of future development

Policy To maximize the benefits of tourism in the destination, while encouraging a sustainable use of local resources Goals To improve standards of service offered to visitors Objectives To increase customer service training programmes by 50% over 2 years Action Plan Review availability of current customer care training opportunities in the area

 Tourism Objectives 1.Quantifiable or measurable 2.Achievable within a specific time period 3.Concise, specific and clear to anyone read them 4.Realistic, not some impractical wish list  Tourism Action Steps 1.Specific as to what exactly should be done, and whom 2.Are precise so as to avoid ambiguity of purpose 3.Have a specific time-scale and expected outcome 4.Can be delegated to individuals or groups to undertake

 At national level goals are often developed via further elaboration of national policy  At the destination level, while goals are meant to reflect local policy, they tend to come from the strategic planning process and address issues identified during the resource audit, market analysis  Goals should be relatively simple statements, concerned with such fundamental things as improving standards of service offered to tourists, increasing diversity of local attractions, or encouraging tourists to visit a wider area in the destination

 Step 1: summarize the key issue or opportunity which that broad goal is meant to address  Step 2: Briefly re-examine the issues that are associated with this particular goal  Step 3: Each objective must have time frame and measurable  Step 4: conduct reality check and re-evaluate the objectives  Step 5: assess all objectives together and then establish order of priority or importance

 Tourism development strategy is essentially a series of action steps designed to help realize or put into practice some predetermined tourism policy  Tourism action steps are designed to provide the means and method of reaching a particular tourism objectives  Tourism action plan is effectively a detailed sequence of steps, describing exactly what is to be done and what order of activity

 Tourism action steps are prepared by taking one objective at a time  Restate the key issue, goal and objective which the actions are meant to address before beginning to write the individual action steps  Information should help in establishing and identifying the background to the actions steps which follow

 Step 1: start to write actions steps by briefly stating what need to be done, in a step-by- step fashion, to meet the objectives.  Step 2: Assign responsible person/agency to implement the task/project. This should also include indicators of success, schedules and costs action steps should be listed in chronological order.