Budget and Resource Committee Office of College Communications November 6, 2014.

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Presentation transcript:

Budget and Resource Committee Office of College Communications November 6, 2014

Office of College Communications Marketing Communications – Marketing – Social Media/Web – Public Relations Design and Production – Graphic Design – Printing Services – Photographic/Video Services

Strategic Plan Priorities Increase mentions in local, regional, and national media. Increase brand awareness to all members of the College community. Share news and information about the College to multiple constituents. Assist UG/Grad Admissions to recruit at the local, regional, national and international level through coordinated, integrated marketing efforts.

Areas of Strategic Investment Undergraduate/graduate recruitment Brand/Image/Identity Additional marketing downstate Additional printing equipment/capabilities Additional photographic/video equipment Online marketing (video, web, social media)

Use of Rollover Funds Equipment for Print Shop – Digital collating/stitching ($80K over three years) – Ricoh digital printer (fully paid by December 2015) Web redesign/re-architecturing – $40,000+ from College Communications Temp Services – Photography and video

Rollover Balances : $152, : -$41, : $125, : $185,967

Reallocation of Funds Recruitment – Focus on undergraduate and graduate recruitment Technology Upgrades – Photo archive software – Video

Planning for Strategic Savings Conservative with media buying Cut conferences/travel

Shared Services Working with UB, Empire State, Potsdam – i.e. Business Card Template Getting work from Potsdam, Upstate Medical Sending work to UB – Less expensive than outside printers

Questions?