Digital Marketing Strategy. Objective  Create brand awareness for mPay via  Social Media/youtube (focus on facebook&youtube)  Viral Marketing For all.

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Presentation transcript:

Digital Marketing Strategy

Objective  Create brand awareness for mPay via  Social Media/youtube (focus on facebook&youtube)  Viral Marketing For all operators: AIS, Dtac, True

Target Group  mPAY existint customers: create loyalty, give more benefits  mPAY new customers: create brand awareness

Increase user friendliness  Benefits: Promotion / Privilege

Advertisement

Promotions  Thaitanium Sim  Asia Soft  Credit Card

What else can we do?  Functionality: user interface  Facebook application  mPAY mobile application interface

Facebook Application

User Interface

Mobile Site?  Provide information for low-ended phones  Services  Products  Easily related to marketing promotion (flexible)  QR  SMS  Links  Etc.

THEN WHAT??? Reduce distance: break through the wall

mPAY Digital (facebook loop) Customers

acebook  As Information center  Increase active members/activities(focus on mPAY fanpage)  HOW????

Facebook Marketing Tips 1.Networking with other platforms 2.Creating a resource 3.Creating contests that include participation 4.Empowering pre-existing pages 5.Targeting the proper demographic 6.Keep Content Fresh 7.Engage New Visitors pages/

How to engage ‘fans’  How Often Should You Post?  What to Post  Sourcing Quality Content  Cultivating Your Style  Mix Up the Types of Posts facebook-fan-page-fans/

Create Brand Embassador “ น้องออมมี่ ”

Social Marketing Potential  Marketing events (Augmented Reality) Shake and see promotions randomly falls out of n’ Aommie Visit Shaking point to get special offers

Premium Products?

Premium Products  Doll  Pouch  Key chain  Coin (badge) Souvenir / reward from campaigns

Key Chain

Digital Media  Video (stop motion) Teach how to use mPAY services Promoting promotions / offers

“ น้องออมมี่ ”

Thank you very much Any comment?

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