Do Now…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince them? Do you think you are good at convincing people? Why?
What do all these pictures have in common?
Persuasive Techniques (Otherwise known as: PROPAGANDA) PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior. Can be deliberately misleading. While sometimes convincing, not necessarily true or valid
Propaganda What? A message used to persuade you to believe something or do something Why? To persuade you to buy something, think something, or do something Who? Corporations, government, individuals Where? Ads, commercials, stores, internet, newspapers, billboards, speeches, packaging How? Through the propaganda techniques we will study
What is persuasion? Generally an appeal to emotion, not intellect. An attempt to change your behavior It attempts to “guide your choice”
Who uses propaganda? You and I!!! Military Media Advertisers Politicians You and I!!!
Propaganda Techniques Bandwagon Technique Testimonial Loaded Words Misuse of statistics Name calling or stereotyping Plain Folks Snob Appeal Transfer Glittering Generalities Card Stacking
Bandwagon Technique Persuading people to do something by letting them know others are doing it. All the cool kids are going! Everyone has one!!! Follow the crowd.
Testimonial Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item. Testimonials work because you feel like you can trust the words of an expert or someone famous.
Loaded Words Uses words that will make people feel strongly about someone or something new improved best hate love Loaded words work because they make you feel a certain way
Misuse of Statistics When the statistics are based on a falsehood.
Name Calling or stereotyping
Snob Appeal aims to flatter The ultimate driving machine aims to flatter Makes insinuation that this product is better than others. “avant garde” ahead of the times. Lexus sports car
Plain Folks Makes the leaders look like Plain folks (mom and pop style). a convincing method to show they are just common people. Opposite of snob appeal
Transfer -Feelings (good or bad) are transferred to something else. Works because you transfer the happy feelings you associate with a picture to happy feelings about a person or product. Transfer tries to make you view something in the same way as they view something else. In the Kerry vs. Bush campaign, an internet email circulated showing similar physical characteristics between John Kerry and a Frankenstein monster.
Glittering Generalities Statement that sounds good, but is essentially meaningless Glitter – sounds good General – who doesn’t want this stuff?
Card Stacking A technique that presents only one side of the issue, often by distorting the facts. “Candidate Leah Ashley has the best record on healthcare.” Propagandist makes the best argument possible for his or her side and presents it against the weakest argument of his or her opponent.
PRACTICE: What type of propaganda technique is used in the following ad? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer B. Loaded word
What type of propaganda technique is used in the following ad? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer C. Testimonial
C. Testimonial
Loaded Word
What type of propaganda technique is used in the following ad? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer D. Name Calling
What type of propaganda technique is used in the following ad? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer A. Bandwagon
What type of propaganda technique is used in the following ad? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer C. Testimonial
What type of propaganda technique is used in the following ad? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Loaded Word
What type of propaganda technique is used in the following ad? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Loaded Word
What type of propaganda technique is used in the following ad? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Bandwagon
What type of propaganda is this? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer 95% of homework assigned is busy work and is not beneficial to the student! Misuse of Statistics
What type of propaganda technique is used in the following ad? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Snob Appeal
What type of propaganda is this? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Testimonial
What type of propaganda is this? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer D. Name -Calling
What type of propaganda is this? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer F. Snob appeal
What type of propaganda is this? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer B. Loaded Words
Your homework assignment: Using magazines and newspapers, find examples of 7 of the 10 propaganda techniques. Cut out each example and bring them to class on Thursday, 4/16. You will share them!
Individual assignment: Due Choose a type of persuasive device. Come up with an advertisement. You must use color! You may use ONLY the following: 1.) Misuse of statistics 2.) Name calling or stereotyping 3.) Plain Folks 4.) Snob Appeal 5.) Transfer 6.) Loaded Words On the back, explain which type of propaganda it is and why.