Renee Register Senior Product Manager OCLC Cataloging and Metadata Services Sandy Piver OCLC Publisher Services Consultant OCLC Services for the Publisher Supply Chain

About OCLC  OCLC is a global library cooperative and a leader in the creation of quality metadata.  For more than 40 years, and with the participation of more than 71,000 libraries in 112 countries and territories, we have built the WorldCat database— the largest database of bibliographic information in the world

WorldCat

WorldCat.org

For Discussion Today  Why is OCLC launching this service?  Why now?  How does the service work?  How does the service benefit publishers?  What’s the service model?  Who are the stakeholders?  What’s next?  How do I get more information?

Why OCLC?  Coverage, depth and richness of WorldCat allow scale for data mining  Benefits multiple communities and supports OCLC’s mission:  Connecting people to knowledge through library cooperation  Fits with OCLC strategies for services at the network level  OCLC infrastructure supports ingest, maintenance and delivery of large volumes of metadata

Why is OCLC investing is this service now?  Current ways of creating, sharing and maintaining metadata have large gaps in the chain  These gaps increase cost and create redundancies across communities  Current methods are simply unsustainable -- both for libraries and the publisher supply chain

OCLC for Publishers

How does the new service work? Breaks down silos between publisher and library metadata Mines WorldCat metadata to enrich publisher metadata Adds publisher metadata to WorldCat, increasing web discovery of titles

How does the new service work? Uses crosswalks and mapping between formats and terminologies Resulting in data mining and mash-up of library and publisher metadata

Benefits to the Publisher Supply Chain  Reduces cost in bibliographic description, categorization and authority work  Provides better marketing data to support buying decisions: for wholesalers, retailers, libraries, end users  Supports marketing, sales and business intelligence needs for multiple markets

Benefits to the Publisher Supply Chain  Creates efficiencies in metadata exchange, normalization and enrichment  Delivers ONIX metadata for immediate supply chain use, including application of BISAC Subjects  Adds metadata to WorldCat for immediate use in library selection and acquisitions; provides web visibility via WorldCat.org  Re-uses and re-purposes existing metadata in support of multiple supply chain and library processes

Some ONIX Enrichment Statistics File of 7,000 eBook ONIX records

Some ONIX Enrichment Statistics File of over 2 million ONIX records

Example of ONIX Enrichment from mining the matching WorldCat record and its FRBR work set

Example of ONIX enrichment from a newly created WorldCat record

Backlist Service : Automated enhancement of backlist titles The service includes: Matching publisher ONIX records against the WorldCat database Addition of publisher evaluative data to matching WorldCat records (annotation, author biography, etc.) Brief MARC record creation and addition of titles to WorldCat when no matching record exists Visibility in WorldCat.org and other OCLC services and tools Automated enhancement of publisher ONIX data using WorldCat data from exact matches and FRBR work sets Addition of Dewey, LC classification and LCSH to publisher record when available Addition of BISAC subject headings mapped from Dewey Addition of authority- controlled contributor names when this can be derived from processes based on exact match in WorldCat, FRBR or XISBN File delivery in ONIX 2.1

Backlist Service: Priced as a one-time service Based on the number of titles to be processed Pricing tiers for Backlist Up to 100 titles 100 to ,500 1,500-3,000 3,000-5,000 5,000-10,000 10,000-20,000 20,000-30,000 30,000-50,000 50,000 + Service level agreement for Backlist File size – less than 1,000 titles – 1-2 working days File size ,000 titles – 3-5 working days File size -- 5,000-20,000 titles – 5-10 working days File size –- 20, ,000 titles – working days File size – 100, ,000 titles – working days File size -- Over 250,000 titles – negotiated with publisher/vendor

Frontlist service: Ongoing automated enhancement of frontlist titles The service includes: Matching publisher ONIX records against the WorldCat database Addition of publisher evaluative data to matching WorldCat records (annotation, author biography, etc.) Brief MARC record creation and addition of titles to WorldCat when no matching record exists Visibility in WorldCat.org and other OCLC services and tools Automated enhancement of publisher data using WorldCat data from exact matches and/or FRBR work sets Addition of Dewey, LC classification and LCSH to publisher record when available Addition of BISAC subject headings mapped from Dewey Addition of authority-controlled contributor names when this can be derived from processes based FRBR File delivery in ONIX 2.1

Frontlist service: Priced as a yearly subscription Based on number of titles published/added yearly Pricing tiers for Frontlist Up to 100 titles 100 to ,500 3,000-5,000 1,500-3,000 3,000-5,000 5,000-10,000 10,000 + Service level agreement for Frontlist File size – 1-5,000 titles – 1-2 working days File size – 5,000-10,000 titles – 3-5 working days File size – 10,000-20,000 titles – 5-10 working days File size – over 20,000 titles – negotiated with publisher/vendor

Getting Started  Request a quote  Request sample data for analysis  Place an order  Set up ongoing data exchange Link from website: us:

Metadata Services for Publishers What’s next?  ONIX 3.0  Services for publishers who can’t create ONIX  Validation for compliance with BISG Certification  Group services and discounts  Premium tiers of service  Workflow/Dataflow integration with other supply chain partners  Additional mappings between terminologies

Other OCLC Programs for Publishers and Vendors

Contract Cataloging for Publishers

Partnering with OCLC

Vision  An environment where metadata is exchanged seamlessly between different stakeholder systems  Reduced cost of metadata creation, transformation and exchange for all participants

Vision  Homogenize ways in which data can be shared  Encourage interoperability and reduce redundancies  View metadata holistically  Encourage data flow that allows metadata to “grow up” over time

Stakeholders  Publishers  Metadata Providers  Wholesalers  Booksellers  Search engines  National Libraries  Local Libraries, Archives, Museums  End Users

Stakeholders

NISO/OCLC Study on Book Metadata Workflow  From interviews with over 30 publisher supply chain and library representatives  Analyzes the current state of metadata creation, exchange and use  Identifies opportunities for process efficiencies

Current Metadata Workflow: Metadata Silos

Current Metadata Workflow: Inefficiencies and Redundancies in Metadata Exchange

Current Metadata Workflow: Different Standards

Publisher/Library Collaboration What’s next?  Working groups  Webinars  Publisher/Library Symposiums  Participation in standards organizations

Areas for Collaborative Work  Identification of Best Practices  To enable optimal re-use and re-purposing of metadata across communities  Optimization of Identifiers  Author, Individual works, Related works, series  Optimization of Subjects  Publisher BIC and BISAC subjects, Library LCSH, MeSH, Sears, etc., User tags

Recent Research on Supply Chain and Library Metadata  OCLC/NISO study: “Streamlining Book Metadata Workflows”  Research Information Network study: “Creating Catalogues: Bibliographic Records in a Networked World”  LC study on Bibliographic Record Production  Report and updates on the OCLC Symposium for Publishers and Librarians  Coming soon: ALA Annual 2009 presentation: “From ONIX to MARC and Back Again”

To find out more: Visit the new website

Download the brochure

Contact us Product Managers Renee Register: Maureen Huss: Publisher Services Consultants Sandy Piver: Or:

Arrange a Meeting or Schedule a Conference Call Renee is attending: BISG Annual Meeting – NYC - September 9, 2009 Frankfurt Book Fair – October Request a conference call by contacting Renee, Maureen or Sandy

Questions?

Thank you!