WP2 Communication issues: Website Socials Final conference Brochure EA SEA-WAY WP leaders Meeting Belgrade 25 th November, 2015

Website OUTPUTS to be published after validation It has to be decided the procedure of validation: Written procedure Some Sections has still to be feeded !! And we need news to be published

Social networks More details in Spazio UAU presentation… Key words: Sharing experiences (to improve visibility Storytelling To give is the best way to communicate Human to Human communication to reach the heart of people objective : we have to know which is the aim of our communication campaign Hashtag to create a theme: #easeaway

What to do to be succesfull on Facebook and on other Social Media Listening Dialogue and interaction Transparency Be yourself Be creative Be present Users use social networks in a fast way so the attention span is short. Your communication must be quick and effective.

Editorial Plan Example: meeting organized by FB1 FB1 is going to promote it on its website and on its Facebook page. The partners have to share the news. It is FUNDAMENTAL to prepare the editorial plan in advance in order to start the promotion in time and to have a scheme of what your contents will be. All the partners will add their own content and take responsibility to post the on Facebook or on their website. It is advised to post at least 2 statuses per week.

Final conference organization In Dubrovnik Date Are there in April/May events in Dubrovnik regarding transport /maritime sector? Can be useful to reach more public. On a boat? In the port?

We have to avoid to speak just about project to partners We have to be less political and more technical We can present the agreements in a public section and than organize three panels with representative that had benefits from the pilots -Grimaldi? Trieste Lines? Etc. Event in local language (Croatian) with translation in English Good to have a journalist to moderate and some experts Remember that JTS will be present!! Final conference organization

Contents: Since we will have a printed brochure on Pilots we can put just a few info / Abstracts of main results Pages: 1 maximum 4 maybe in an intresting format. For this it is useful to hire External experts in design and printing to get ideas Suggestions Augmented reality is an interesting tool that can be used with the data we have for example in the connections in the Adriatic marketing/interactive-print/ Final brochure

Plan A Extension Plan B No extension Final brochure

Use of QR code Quick Response Code with a generator.com/ The code can be printed and using the smartphones you can go to the part of the webiste where the abstracts of the WPs are edited in a well defined version. Or you can go directly to the app of the pilots for example brochures-and-other-marketing-collateral/ QR codes present a new medium to connect with your readers that surpasses far beyond what a plain brochure is able to accomplish. Quick Response Code

Allow your readers to connect with your brand immediately Reach out to a broader audience QR codes are easily integrated with social media QR codes cost literally nothing to create! List of four crucial reasons why QR codes must be included in your next brochure

Examples content/uploads/2012/03/brochuresdesign32.jpg Design-2.jpg Design-3.jpg

WP1 SCM Minutes CM minutes Mid term evaluation Final evaluation Progress Reports Financial Reports are already on MIS WP2 Database of target group (excel) Outputs to be uploaded in intranet

WP3 WP4 WP5 Reports of CBB Road maps and action plans Crossborder agreements WP6 Position papers Outputs to be uploaded in intranet

WP2 Communication Plan Visual identity Database of target group (PDF) Press Articles Project publication Project Leaflet Materials and news of events WP3 Capitalization Plan Database of contents Sustainability Plans Knowledge management tool Outputs to be uploaded on website

WP4 3 Assessments Report on scenarios Report on common needs Guidelines WP5 WP6/WP2 Brochure and video Outputs to be uploaded on website