 Mariana Muzzi, UNICEF Ethiopia Addis Ababa, Ethiopia 8-10 February 2016 Social and Behavior Change Communication Summit

1: Adolescent girls express and exercise their choice 2: Households & communities invest & support adolescent girls 3: Service delivery for adolescent girls 4: Laws + policies + enforcement + resources = protect and promote adolescent girls‘ rights 5: Data + evidence = better policies & programmes + progress tracking + document lessons

India Haryana

1ary: 12 million children enrolled in 30,534 schools w/ 335,109 teachers 2ary: 0.5 million (less than 5%) enrolled in 1,912 schools w/ 65, 116 teachers) 37% of female in primary school 15% of female teachers in secondary school

Mass media: 18% watch TV once a week 30% listen to radio at least once a week Non mass-media: -52% and 36% of pop. in rural and urban areas respectively, get information from family and friends. -More trust on religious leaders & health workers than mass media

Amongst the identified/evaluated global solutions to end child marriage how much of the focus should be on C4D/social and behavioural change communication vs. for instance service delivery? What’s the balance? Amongst communication initiatives in place, are we implementing the ‘right’ ones? How do we measure and know we are doing the ‘right’ thing? Whose behaviours would we like/need to influence to increase our results for girls and to end child marriage? [Religious leaders? Girls?]