Design & innovation. EDII. SEE Partnership. SEE Aims and Activities. OVERVIEW

Broader scope of innovation User-driven innovation is as important as technology- driven innovation CURRENT EC POLICY TRENDS

Transforming ideas into user-friendly products; For innovation in private and public services; For tackling challenges in the public sector and society. EUROPEAN COMMISSION POLICY ON DESIGN – FROM - INNOVATION UNION

It is the European Commission’s “vision that by 2020, design should be a fully acknowledged, well-known, well-recognised element of innovation policy across Europe, at European level, at national level and at regional level”. Head of Innovation Policy Unit, European Commission DG Enterprise and Industry, speaking at the SEE Conference, 29 March 2011 EUROPEAN COMMISSION VISION FOR DESIGN

Design is a proven source of innovation but there are obstacles to its uptake in companies, society and the public sector. DESIGN IS A SOURCE OF INNOVATION

Design is an approach to problem- solving that is creative, user-centred and viable. WHAT IS DESIGN?

EDII European Design Innovation leadership Board (EDII) Launched: 2011 Aims: To raise the awareness of design as a driver of innovation in Europe. To enhance its role as a key discipline to bring ideas to market transforming them into user- friendly and appealing products, processes or services by enterprises and public services in the EU.

EDII EDII Board

EDII EDII Report

EDII EDII Recommendations

15 of the 27 European Member States currently have design integrated into national policy. CURRENT STATE OF DESIGN POLICY IN EUROPE

To accelerate the integration of design into innovation policies and programmes SEE PLATFORM AIM

SEE PARTNERSHIP Design Wales / Cardiff Metropolitan University UK Design Flanders Belgium Regional Development Agency of South Bohemia Czech Republic Danish Design Centre Denmark Estonian Design Centre Estonia Aalto University School of Art and DesignFinland Jyväskylä University of Applied SciencesFinland Business and Cultural Development CentreGreece Border, Midland and Western Regional AssemblyIreland Castle CieszynPoland Design Council UK

100 Public authorities engaged in practical policy workshops; 3 Design Policy Monitors (annual); 22 Presentations at innovation events; 44 Case studies on design programmes and policies; 6 Bulletins containing research, policy proposals, case studies and resources. SEE ACTIVITIES

OUTPUTS SEE Policy Booklet

OUTPUTS SEE Bulletin

OUTPUTS SEE Workshop tools

Gavin Cawood Design Wales Anna Whicher Design Wales Raija Partanen Govt of Central Finland Anne Dorthe Josiassen Danish Design Centre Ingrid Vandenhoudt Design Flanders Jane Oblikas Estonian Design Centre Jaana Hytonen Aalto University Ailbhe McNabola Design Council Ewa Golebiowska Cieszyn Castle Rika Nakamura JAMK University of Applied Sciences Magda Mendrek Cieszyn Castle Adrian O’Donaghue BMW RA Birgrit Sannamees Estonian Ministry of Economy Gerry Finn BMW RA Christina Melander Danish Design Centre Minna Suutari TEKES Stamkos Neoklis KEPA Tomas Cilek RDA South Bohemia Richard Drury University of Bohemia Victoria Jones Design Wales Barbara Szafir Silesian Marshall’s Office Christina Skoubridou KEPA Jorgen Rosted Finland SEE Platform Launch - Cardiff School of Management 18 th June 2012