Paul Mundy Selecting media Choosing how to reach your audience

Paul Mundy Types of media Mass media Print media Small media Interpersonal media Narrowcast media Outdoor media Electronic media

Paul Mundy Mass media Radio TV Newspapers Magazines Books Music Cinema Types of media Print media Books Brochures Pamphlets Calendars Diaries Newsletters Info sheets

Paul Mundy Types of media Small media Photos Noticeboards Certificates Displays, exhibits Flip charts Logos T-shirts Interpersonal media Training Meetings Field visits Demonstrations Participatory appraisal Speeches, sermons

Paul Mundy Types of media Narrowcast media Loudspeakers Video DVD Audiotape Outdoor media Banners Billboards Signboards Roadside advertisements

Paul Mundy Types of media Electronic media Computers Internet CD-ROMs Chatting Telephones SMS

Paul Mundy Which is the most effective medium? It depends… … on your audience, objectives and message

Paul Mundy Which is the most effective medium? Interpersonal media  Are more effective  Allow people to ask questions  Can be tailored to individual needs But  Reach fewer people  Are more expensive per person reached Mass media  Are less effective  Difficult to get feedback (but not impossible – eg phone-in radio) But  Reach lots of people  Are cheaper per person reached

Paul Mundy Use several different media Use several different media to carry your message  It makes your message more interesting  It helps your audience remember your message +++=

Paul Mundy Repetition is good Repeating your message helps the audience remember it Repeat the same message several times  Repeat radio broadcasts  Several broadcasts on the same theme  Same message on radio, on TV, in newspapers, in meetings…

Paul Mundy Use your logo On signboards Business cards Letterheads Vehicles Presentations

Paul Mundy Distribution How can you get people to see or listen to your message? If you produce a video  How can you get people to watch it? If you run a training course  How can you attract participants? If you produce a poster  Where will it be put so people can see it?

Paul Mundy Cost How much does it cost? Do you have the time and skills needed? Can you contract someone else to do it for you?  Create a website  Shoot a video  Manage a training course  Etc.

Paul Mundy Choosing media What is the most appropriate media  For your audience?  For your message?  To achieve your objectives?