Sustainabilitea Logistics the key to freshness Anil Cooke Siyaka Research1

The Value Chain Speed and flexibility The Producer Multi product cluster capacity development Dual capacity Low Country factories, State of the art technology Siyaka Research2

The Value Chain Trader/ Marketers Value addition as a USP High investment in technology Most competitive – depth of know how Siyaka Research3

The Value Chain Sri Lanka Competiveness 40% Value added State of the art pre auction logistics High concentration of tea bagging capacity Advanced design printing packaging Siyaka Research4

The Value Chain Broker – barnacle on the back side of commerce Contribution of critical link ignored Capturing and transferring intrinsic value of tea quickly and effectively Taken for granted Siyaka Research5

Who makes the world of tea go round? 3.5 Billion world production 33% of all tea produced 11 Auction centers 1 Billion + Kilograms 1.5 Billion world tea exports 65% of exported volume Siyaka Research6

Once upon a time there was a little 2oz sample that just arrived and just arrived and... Siyaka Research7

Comparing auction centers Speed of cataloguing / Speed of sale after cataloguing Colombo has the quickest speed of cataloguing – 05 to 07 Mombasa auction takes up to 20 days and more for other origin teas, Kenyans – days Average time taken in Calcutta is 14 days Siyaka Research8

Comparing auction centers Colombo 9 to 10,000 lots a week, Million Kg a year Shortest tea to cash cycle Mombasa 2 to 3000 lots Million Kg a year Longer lead time and tea to cash Kolkata Million Kg a year Siyaka Research9

Comparing auction centers Colombo therefore has the highest efficiency rating of any of the major centres Siyaka Research10

Logistics adding value Warehousing Preserving quality Protection Accuracy Speed Effective Siyaka Research11

Some thoughts for the Future Mechanisation of sampling Increasing Logistics centres Blending Vacuum packing Electronic imaging - MPEG, AVI Siyaka Research12

Sustainabilitea Logistics the key to freshness Anil Cooke Siyaka Research13

Thank You Siyaka Research14