Chapter 16 Tobacco Analyzing Influences Slide 1 of 4 Examining Advertising Tactics Use the following guidelines to help you identify and resist the techniques that advertisers use to influence you.

Chapter 16 Tobacco Analyzing Influences Slide 2 of 4 Identify the tactics being used to sell the product. Humor Examining Advertising Tactics Slogans and Jingles Testimonials Attractive Models Positive Images Bandwagon Approach Appeal to the Senses Price Appeal

Chapter 16 Tobacco Analyzing Influences Slide 3 of 4 Identify the ad’s target audience. In what setting does the ad take place? Examining Advertising Tactics What are the characters in the ad doing? Where does the ad appear?

Chapter 16 Tobacco Analyzing Influences Slide 4 of 4 Identify the ad’s message. Write a one-sentence statement that describes what the ad wants you to believe about the product. Examining Advertising Tactics Reread the statement you wrote. Do you think it could be true? Why or why not?

Chapter 16 Tobacco Analyzing Influences Slide 5 of 4 End of Chapter 16, Building Health Skills Click on this slide to end this presentation.