AGENCY CREDENTIALS

Content About Us Our Deliverables Core Resources Portforlios Founder Our Approach to PR Scope of Services Strategic Communications Model Working Process Our Deliverables Core Resources Portforlios Contact point

About Us We have a combined experience of 10 years in marketing communications and media relations We provide PR solutions to clients nationwide A strong team of highly experienced and professional staff Uncompromising commitment to quality services One-on-one personal attention Goal oriented, integrity and dedication

Founder Nguyen Hoang Sinh, Managing Director Sinh offers clients the benefits of his 10 years of experience in journalism, marketing communications, media relations and university-level teaching. Prior to founding VietwordMedia, Sinh was a Media Relations Manager for a top public relations agency, Pioneer Communications, serving major corporate clients including ACCA, Abbott, Coca-Cola, Nokia-Siemens Networks and PG Bank… Sinh began his career as a Marketing Executive at Bien Hoa Confectionery Corporation (Bibica) and then served as a Sub-editor for Thoi bao Kinh te Sai Gon (Saigon Times Group). He graduated from Curtin University of Technology, Australia with a master in Marketing. Sinh also lectures on public relations at Ho Chi Minh City Open University.

Our Approach Brand-centered approach to PR services Enhancing the value of clients’ brands and their relationships with key stakeholders Successful companies and products must be able to reach customers on an emotional level Credibility and reputation are the foundation of corporate success

Scope of Services PR strategy Event management Brand marketing Media relations Corporate philanthropy Corporate hospitality management Crisis communications

Strategic Communications Model

Present final proposal The Way We Work Report and evaluation Process control Implementation Detailed planning Present final proposal Client feedback Present concept PR strategy analysis Study & research Market/industry analysis Client brief

Our Network of Contacts GOVERNMENT OFFICE

Our Deliverables Strategic Counseling One contact point We never leave anything to chances – We plan ahead One contact point It’s not everyone’s responsibility it’s someone’s responsibility Commitment and dedication We succeed by enabling our clients to succeed

Our Deliverables Result orientation Reasonable cost Confidentiality Bottom line results are the only things that matter Reasonable cost The costs of our services are significantly lower than the value we deliver Confidentiality We respect a confidential relationship between us and our clients

Core Resources In terms of media relations, VietwordMedia has developed an extensive media network across the country We have access to the top level of some leading publications such as Thanh Nien, Saigon Giai Phong, Lao Dong, Hanoi Moi, Tien Phong, Vietnam Investment Review, Thuong Mai (Commerce), Saigon Times… Our experienced team of former news reporters understand deeply the way the media works in Vietnam

Portfolio LIST OF KEY CAMPAINGS Media Relations Software Copyright Education - Microsoft Promoting ACCA International Qualification ACE Life Firmly Gain Share Event Management PG Bank Official Launch ARISTON New Product Launch/Road Show

Software Copyright Education Campaign – 2007 Challenges: Software piracy – the biggest headache Almost no law respect Weak law enforcement capabilities Authorities not yet serious about enforcing IPR regulations Local system builders keep using illegal software Strategy  Must give them a wake up call through education and communications channels

Media Campaign for ACCA Vietnam Promote ACCA as the leading international accounting degree in Vietnam ACCA degree is now regarded by accounting and auditing professionals as a “must-have” qualification ACCA has become closely associated with the development of Vietnam’s accounting industry

Media Campaign for PG BANK Office Opening Ceremony

ACE LIFE FIRMLY GAIN SHARE OF VIETNAM’S LIFE INSURANCE MARKET Creating a comparative advantage for ACE Life Highlighting ACE Life’s outstanding success in 2007 despite the unfavorable situation of Vietnam’s insurance industry.

ARISTON MARKETING CAMPAIGN - ROADSHOW 2007

ARISTON MARKETING CAMPAIGN - NEW PRODUCT LAUNCH

Why Us ? We commit to delivering great results through Strategic Thinking Well-planned Execution Great Results Audiences and client needs insight Deep understanding of the media Maximizing visibility

Contact Us VietwordMedia 261/37/18 Chu Van An, Ward 12, Binh Thanh Dist. HCMC, Vietnam Tel: (08) 3516 1982 Fax: (08) 6283 8411 E-mail: info@vietwordmedia.com www.vietwordmedia.com