© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Beverage Management Chapter 15

© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Beverage Management The ability to deliver a memorable experience delighting guests Mixing perfect drinks requires training and practice. Forming a beverage plan with knowledge of: –The bar –Type, quantity and kind of equipment –Transportation requirements –Staffing needs

© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Forming the Beverage Plan Guest count Length of event Location of the event Type of space Budget for beverage service Kind of event Time event is being held

© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Site Inspection Visit the exact location of the event. Inspect the property or location. Review and measure the available space. Draw diagrams or take pictures. Visualize the placement of the bar. Recognize storage space.

© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Event Location: Indoor or Outdoor Indoor bar –Simpler setup –Inspect the area for electrical outlets. –Plan and prepare for spilled beverages on the floor. Outdoor bar –More difficult to plan, more factors to consider –Will area be covered? –What time of year will the event be held?

© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Beverage Contract Explains in detail: –The beverage services provided by the caterer –The beverages to be received by the client Specific brands, kinds and volume of alcoholic and nonalcoholic beverages being supplied Writing your own contract is more professional.

© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Cost of the Event The basic cost for the beverage service is: –The client's deposit –The negotiated price per attendee Federal, state, local, and miscellaneous taxes Additional service fees may include: –Set up and tear down –Transportation charges –Equipment rental –Gratuities

© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Cancellation and Performance Refund Policy Cancellation and performance refund policies must be explicitly spelled-out in the contract. A cancellation terminates a pre-scheduled future event. A performance refund is requested by an unsatisfied client whose needs were not met.

© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Beverage Packages Basic package –Limited choice of beer, wine and liquor –Inexpensively covers most types of social events Brand name package –Higher guest satisfaction –More prestigious for the client Premium package –Greater variety with better options –Delivers the “wow” factor to an event

© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Equipment List Bar top Tables Bins for storage Three-bay sink Behind-the-bar equipment Glassware