Wellness in Retail Proposal Middle Tennessee Medical Center Charity N. Blair & Amanda D. Adcox June 29, 2012

Hospital Background 286 bed facility Average daily census is Offers retail, catering, and patient meals Recently switched from Sodexo to Touchpoint Food Service

Needs Assessment Current Efforts Continued – “Flexitarian” menu development. This offers entrees that are healthier versions of regular entrees. It appeals to all types customers. Stuffed green peppers are made with turkey rather than beef. Turkey burgers are offered at the “grill station,” and vegetable primavera is now a specialty pasta made. Offers a fresh salad and deli bar Fruit is strategically placed in order to capture customers attention before getting to the dessert section. SHOW PICTURES

Needs Assessment Current Efforts – Sweet potato fries are a newly offered item and are also baked instead of fried. – The baked potato chips are placed on the top shelf to catch the customers attention before the regular potato chips. – Menu displays are at each station for easy ordering for customers. – A plan to display menu items and calorie content on TV screens is in process. SHOW PICTURES

Needs Assessment Current efforts – To-go salads and sandwiches with a Dasani® water stand next to it – Replaced candy section with healthier sweet options, such as dried fruit and yogurt-coated pretzels and nuts – Baked chips are displayed at each check-out above regular chips – Diet Coke and Water displayed at check-out

Necessary Improvements Adding photos of menu items next to the menus displayed on the wall to add visual appeal of items such as salad, pasta, and sandwiches Replacing the second row of chips on stand with baked chips so that the top rows feature all baked options Adding Mrs. Dash shakers on tables in dining area

Our Wellness Proposal Improve display featuring local food Increase customer awareness of local food and its importance Add to visual appeal of the display – SHOW PICTURE of current display HERE

We Propose… A poster informing customers of why buying and cooking with locally grown produce is beneficial. Providing customers with handouts to take home with them to read. Prop up laminated handouts like entrée menus are displayed for aided visual appeal.

We Buy Local! Here’s Why: Increases “environmentally friendly” efforts Local produce is more nutrient dense Buying local supports farmers in the local food movement In-season produce tastes better Our produce is grown organically with no chemicals

Resources and Costs A large 2’x 4’poster will cost: – Approximately $25.00 Laminating Handouts for display will cost: – Approximately $10.00 for 10 Props for laminated handouts will cost: – Already in stock for use Copied handouts will cost – Approximately $40.00 for a case of 15,000 sheets Total Cost: $75.00 Buildasign.com Officedepot.com