Media Literacy-Using Reasoning in Advertising Anne Consoletti Schultz ESL097 M1T Anne Consoletti Schultz ESL097 M1T

What is Media?  Newspapers  Magazines  Internet  Radio  Billboards  Mailings  Newspapers  Magazines  Internet  Radio  Billboards  Mailings

Media Literacy The ability to review, critique and digest information created and disseminated by media of various kinds

Media Messages  Are constructed  Are representation of the world  Messages have economic and political purposes and contexts  Individuals create meaning in media messages through interpretation  Are constructed  Are representation of the world  Messages have economic and political purposes and contexts  Individuals create meaning in media messages through interpretation

Advertisements Can advertisements change your attitude toward yourself, friends, and affect the way you think?

1. Ethos Can you play basketball like Michael Jordan if you wear Nike sneakers? Ethos: the source's credibility, or the speaker's/author's authority Can you play basketball like Michael Jordan if you wear Nike sneakers? Ethos: the source's credibility, or the speaker's/author's authority

2. Pathos Pathos: the emotional or motivational appeals; vivid language, emotional language and numerous sensory details. If you buy this dog food, all dogs will be rescued.

3. Logos  Logos: the logic used to support a claim; can also be the facts and statistics used to help support the argument.

Globalization *The increased flow of trade, people, investment, technology, culture, and ideas among countries. *Sometimes used to refer to the increased role of large multinational corporations in the world economy. *Often used by developing countries to refer to the dominance and influence of the US on the world economy. *The increased flow of trade, people, investment, technology, culture, and ideas among countries. *Sometimes used to refer to the increased role of large multinational corporations in the world economy. *Often used by developing countries to refer to the dominance and influence of the US on the world economy.

Consumerism  The idea that it is good for people to spend a lot of money on goods and services.  This idea varies between cultures.  There is concern about consumerism among young people.  The idea that it is good for people to spend a lot of money on goods and services.  This idea varies between cultures.  There is concern about consumerism among young people.

Guess the Logo!  -design/quiz-can-you-guess-logo design/quiz-can-you-guess-logo  Mobil App:  go-quiz-can-you-identify-these- brands-when-their-names-are- stripped-out ?op=1 go-quiz-can-you-identify-these- brands-when-their-names-are- stripped-out ?op=1  -design/quiz-can-you-guess-logo design/quiz-can-you-guess-logo  Mobil App:  go-quiz-can-you-identify-these- brands-when-their-names-are- stripped-out ?op=1 go-quiz-can-you-identify-these- brands-when-their-names-are- stripped-out ?op=1

How is Media used in business and in school?  Research for business and academics  Develop citizenship skills to be effective, skillful and critical news viewers, readers and consumers  Develop skills that are essential for full participation in a democratic society.  Strengthen critical understanding of newsgathering practices, their reasoning or analytic skills  Research for business and academics  Develop citizenship skills to be effective, skillful and critical news viewers, readers and consumers  Develop skills that are essential for full participation in a democratic society.  Strengthen critical understanding of newsgathering practices, their reasoning or analytic skills