Digital Media Strategy BAM Digital Media

Summary Digital Media Overview P.O.S.T & S.W.O.T Digital Media Statistics Choosing the right platform(s) Implementation Content Moderation

Digital Media Overview Digital Media encompasses traditional media, transformed into 0’s and 1’s Computer interprets it and we see the outcome on screen Necessary to participate in the digital landscape to remain competitive in todays business environment

P.O.S.T & S.W.O.T P.O.S.T – People, Objectives, Strategy, Technology – Must be identified prior to developing a digital media strategy – Aligned with business objectives, and goals S.W.O.T. – Strengths, Weaknesses, Opportunity, Threats – Aligned with P.O.S.T

Statistics 37% of social media users (community managers) are “dabblers”. 58% of executives report measuring ROI is their top challenge when it comes to social media marketing. 87% of marketers use Facebook, 86% use Twitter, and 76% use LinkedIn In 2012, 70% of marketers intend to increase their presence across all social media Platforms. Facebook has a global audience of 837,682,780; 58% of users are Female; 25% of users are ages Twitter has a global audience of over 200 million users; 55% of users are Female; 23% of users are ages 25-35

Platforms

Implementation Target (audience or goal) Planned, strategic content Fostering Community Encouraging conversation Listening Moderation Feedback & analyze results Rinse & Repeat

Content Aligned with campaign goals & objectives Clear and concise Compelling, intriguing, interesting Call to action Value proposition How will the user interpret? Risks

Competition Analyzing competitors use of digital media Successes/failures Platforms and utilization of said platforms How often do they post, share, moderate? Any social media crises? Case Studies/Press Releases Other Marketing Materials including print & traditional

Recap Create a strategy aligned with goals/objectives of company and campaign Be an expert in a few platforms Content is key Moderate, listen, converse, rinse and repeat Pay attention to competitors use of digital media (successes/failures) Analyze!

Questions? BAM Digital Media