February 2015 Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 44 minutes each day in February % (3hrs 10min) of this viewing was live with the other 11% (24 min per day) time shifted. Total Viewing Feb 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Housekeepers watched almost 4 hours (234 mins) of TV every day in February 2015 Average Minutes Viewed Daily February 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR ownership is now at 58%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and for younger audiences. Interestingly year olds are watching more TV than this time last year with an increase of 1 min per day TV Viewing Live v Time shift Year on Year Feb 2015 v’s Feb 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership Jan % Jan %

TAM Ireland subscribing channels reached 93% of housekeepers, 94% of housekeepers with kids, 91% of ABC1 adults and 88% of yr olds each week in February 2015 Weekly reach of TAM Ireland subscribing channels Feb 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Commercial Impacts February 2015 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day February 2015 AudienceAverage Number of Spots seen per Day Individuals 4+33 Adults Adults Adults Adults Adults Adults ABC129 Housekeepers43 HK with Kids36 Children18 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers February 2015 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 BSKYB LTD 2 PROCTER & GAMBLE IRELAND 3 HYUNDAI IRELAND 4 UNILEVER 5 DIAGEO 6 NESTLE IRELAND LTD 7 BOARD GAIS NETWORKS 8 LOREAL 9 ALLIED IRISH BANKS 10 HEINEKEN IRELAND