Corporate strategy The tools used to achieve a firms aims and objectives These may change over time – and change is brought about by internal & external.

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Corporate strategy The tools used to achieve a firms aims and objectives These may change over time – and change is brought about by internal & external factors

Consider Bill Gates Paul Allen (looking a bit like a certain ITGS teacher)‏ The MicroSoft team in Taken in Alburquerque, just before their move to Washington State What might have been their objectives in 1977? What might have been their objectives in 1980?

2008: Tata Nano (aka Peoples Car)‏2008: Volkeswagon (also once known as the Peoples Car) What might be the differing objectives of these 2 companies

Objectives & Strategy may change over time as these (internal) factors change… Corporate Culture Type & Size of organisation Age of the business Finance Required Key stakeholders Sector they operate in

Consider how.. Airline Companies may have changed their objectives & strategies after 9/11

Objectives & Strategy may change over time as these (external) factors change… State of the economy Government constraints Pressure group influence

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