Read all about it Activity 1: What is the relationship between newspapers and their audiences? Activity 1: Make a list of as many British newspapers as you can name: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Ways of grouping papers – 1. Size Broadsheets Berliner Tabloids

Broadsheets Activity: List three examples of UK broadsheets: Why are they called broadsheets? How do people view broadsheets? What sort of people do you think are most likely to read them? Broadsheets http://en.wikipedia.org/wiki/Broadsheet - Read the section titled Connotations

Tabloids Red-Tops Compact Tabloid Give three examples of red-tops: Why are they called red-tops? What are the main differences between red-tops and broadsheets? What do they offer their readership other than just news and current affairs? Tabloids Compact Tabloid Give three examples of compact tabloids: Why are they called compact tabloids? What is the main difference between a compact and a broadsheet? http://en.wikipedia.org/wiki/Tabloid_(newspaper_format)

Use the table on the next slide to fill in these blanks: The Guardian: Newspaper type: Broadsheet / Berliner No. copies sold June 2012: 2,583,882 Change since June 2011: Down by 7.95% The Independent: Newspaper type: No. copies sold June 2012: Change since June 2011: Daily Mail: Newspaper type: No. copies sold June 2012: Change since June 2011: The Sun: Newspaper type: No. copies sold June 2012: Change since June 2011: Financial Times: Newspaper type: No. copies sold June 2012: Change since June 2011: I: Newspaper type: No. copies sold June 2012: Change since June 2011:

Answer these questions: What papers are more popular out of broadsheets or tabloids? Why do you think this is?

Ways of grouping papers – 2. Political Leaning Why have different newspapers been reporting very differently from each other on the death of Thatcher? Some newspapers lean more towards right wing beliefs, such as The Sun and The Daily Mail despite being aimed at a working class audience, and would have therefore agreed with Margaret Thatcher’s way of running the country – they would have reported her death in a way that showed her to be ‘the woman who saved Britain’. However newspapers which lean to the left, such as The Guardian, would have reviewed the mistakes they considered her to have made: ‘she became harder than hard’. Other newspapers, like The independent would report in a more neutral fashion.

Things that are important to left wing people Things that are important to right wing people

Is the North more left-wing or right-wing? How about the South? Why do you think this is?

List of left-wing newspapers… List of right-wing newspapers…

Past Paper Questions for Audiences and Media Products Identify one method used by media industries to conduct research into their audiences. You must name the method and the industry. (2 marks) Media producers often talk about products being aimed at a particular audience. Choosing two media products, one from each of the media industries you have studied, explain how they each appeal to different audiences. (4 marks)