Day 2. History of PSAs  How it started How it started  World War II World War II  United Negro College Fund United Negro College Fund  Peace Corp.

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Presentation transcript:

Day 2

History of PSAs  How it started How it started  World War II World War II  United Negro College Fund United Negro College Fund  Peace Corp Peace Corp  Iron eyes Cody Iron eyes Cody  Drinking and Driving Drinking and Driving

Why PSAs?  Need tor change that can’t be legislated  Example: High school dropouts Background research Example: High school dropouts Why it’s a problem Severity of problem Solving the problem

What message is given in each PSA? (Refer to PSA Activity and Questions Sheet: Step 1)  World War II World War II  United Negro College Fund United Negro College Fund  Peace Corp Peace Corp  Iron eyes Cody Iron eyes Cody  Drinking and Driving Drinking and Driving Remember: What makes it believable? What problem is it trying to address? How does it do this?

Understand: The message is the combination of language, images, and sounds. “The Message” may not be said directly in the PSA.