Press and Public Relations Office Process Management of information for the press Management of public relations Audience of the Office Mass media Specialized audience of the sector Internal audience of the Foundation Team 1 head of office, 2 analysts, 1 intern

Process: Management of information for the press It aims at generating free press for the promotion of the destination and the positioning of the Bureau in its specialized audience. Generation of news through the channels Press releases Press conferences Media tours Press trips Web page Strategic approach Press and Public Relations Office

Process: Management of public relations It aims at strengthening the favorable image and concept of the Bureau as an expert entity concerning tourism. Generation of information for social networks of the Foundation (approach and presence in Twitter - Facebook) Creation of networking spaces and opportunities Events with the press, support to members, Projection of the Assembly Internal public relations Blog, human resources support, organization climate campaigns Strategic approach Press and Public Relations Office