Global Expansion of Cracker Barrel in India By: Samantha Goldberg Mr. Lieberman Period 6

India Location: -Asia Main Language -Hindi(41%) Population: 1,205,073,612 Cracker Barrel Product: -An old fashion country store and diner Place: -At least 1 cracker barrel in 42 out of the 50 states Price: -Affordable prices for families on the go. -Less expensive than their competition. Promotion: -Billboards along interstates -Interaction on social media

Cultural Factors Do not have any beef on the menu because it is against Hindu religion to eat it. Do not offer alcohol to Muslims. Ask your guest “What they would like to drink” NOT “ Would you like ______ to drink”. Have a smoking and non-smoking section of your restaurant available for your guest to sit at. Do a buffet style rather than “sit-down” due to the uncertainty of the time of arrival of your guest. Businesses cards are the key to success for businesses in India, so always be prepared with enough cards to hand out.

Taboos Saying “Thank you” after a meal is considered inappropriate. Instead invite your hosts out to dinner. Greeting people by hugs and kisses is considered a heterosexual act. Shaking hands with a women is disrespect, unless the woman initiates the handshake Standing with hands on your hips is considered an aggressive and dominating posture. White and Black wrapping paper is unlucky to them so they use red, yellow, green, or blue.

Economic Factors 9.8% of population is unemployed (as of 2011). Since the 90’s India has opened its economy and allows foreign investments is most industries. Over the last 25 years, the average GDP growth of India as been 6%. Over the years India as changed from one of the least developed economies to global players in many industries.

Political Factors Federal Republic India is divided into 28 states and seven union territories. National Holiday: Republic Day, January 26th. English is the spoken language of their government.

Technological Factors million are internet users million are cellular phone users India’s public TV network broadcasts about 20 national, regional, and local, services. Increasing number of broadcasts due to the increase of the population watching.